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Visa Championship Series Ratings Up 22% On ESPN

Indoor Visa Championship Series ratings up 22 percent on ESPN

INDIANAPOLIS – USA Track & Field’s signature series of events,
the Indoor Visa Championship Series, in 2009 saw a huge increase in
ratings for its ESPN shows as well as a significant bump in ratings for
the USA Indoor Track & Field Championships.
 
Ratings on
ESPN, which carried coverage of the Reebok Boston Indoor Games and
Tyson Invitational, were up 22 percent over 2008, earning a .50 average
rating. Ratings for ESPN2’s coverage of the 2009 USA Indoor Track &
Field Championships
, the finale event of the Visa Championship Series,
were up nine percent over 2008, with a .51 rating. ESPN2 broadcasts for
the season overall were up 2 percent, averaging .45 for the Indoor Visa
Championship Series.
 
“The kind of ratings we saw this season
reflect that the Visa Championship Series is continuing to gain
traction among TV viewers,” said USATF CEO Doug Logan. “In 2009 we had
some terrific storylines that provided a consistent theme throughout
the series. The performances of our athletes, combined with some of the
exciting changes taking place in our sport, clearly have resonated with
fans.
 
“The numbers are very good, but we can, should and must
get them even higher. Working closely with our partners at ESPN, we
will continue to build on these ratings numbers for the 2009 Outdoor
Visa Championship Series.”
 
The 2009 Indoor Visa Championship
Series included key athletes competing -and winning – at all four stops
of the series: the 102nd Millrose Games, Reebok Grand Prix, Tyson
Invitational
and USA Indoor Track & Field Championships. Olympic
silver medalists Terrence Trammell and Jenn Stuczynski were undefeated
throughout the series and led the race for the Visa Championship as the
owners of the top individual performances entering the USA Indoor
Championships.
 
At the Championships, the performance of Lolo
Jones in the women’s 60m hurdles surpassed Stuczynski’s American record
in the pole vault, giving Jones the women’s Visa Championship. Trammell
broke a decade-old meet record in the men’s 60m hurdles to win the
men’s Visa Championship.
 
The 2009 Outdoor Visa Championship
Series will kick off April 25-26 with “Relays Weekend” on ESPN2.  For
the first time, USATF will bring the excitement of both the Penn Relays
and the Drake Relays to national television audiences. USA vs. The
World at the Penn Relays will air from 4-6 p.m. on April 25, with the
Drake Relays on the air April 26 from 2-3:30 p.m.
 
For complete
results, quotes, news and photos from the 2009 Indoor Visa Championship
series, and for a full schedule of the 2009 Outdoor Visa Championship
Series, visit www.visachampionshipseries.com

About USA Track & Field

 
USA Track
& Field (USATF) is the National Governing Body for track and field,
long-distance running and race walking in the United States. USATF
encompasses the world’s oldest organized sports, some of the
most-watched events of Olympic broadcasts, the #1 high school and
junior high school participatory sport and more than 30 million adult
runners in the United States.
 
For more information on USATF, visit
www.usatf.org

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