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Boston 26.2 Broadcast Live on WBZ & Globally on Universal Sports



For Immediate Release: Friday, April 17, 2009

113th Boston Marathon to be Broadcast Live on WBZ-TV in Boston Market and Globally on Universal Sports

Local and National fans to receive detailed coverage of the April 20 race

Boston, Mass.
Bill More than 20,000 runners will take to the starting line on Monday,
April 20 for the 113th running of Boston Marathon. And for those unable
to make it to Hopkinton, or any of the other towns along the course’s
route, a ticket to the race is only a click away.

The Boston
Athletic Association has once again partnered with WBZ-TV (CBS
owned-and-operated, Channel 4) in Boston to help provide viewers in the
local market with the most comprehensive coverage of the American road
race. To offer national and global fans a complete viewing of this
year’s Marathon, the B.A.A. has partnered with Universal Sports. WBZ-TV
will begin live coverage at 8 a.m. until 1:30 p.m. and Universal
Sports’ will begin at 9:00 a.m. until 12:30.

“We want to offer
the fans of these athletes and the Boston Marathon the opportunity to
follow the race, mile for mile,” said Guy Morse, Executive Director of
the Boston Athletic Association. “We value our media partners that help
us do that and take pride in knowing spectators all over the world can
watch this historical event.”

WBZ-TV enters its third decade as
a Boston Marathon broadcaster and will stream live coverage to New
England viewers on its website www.wbztv.com. Two webcams will stream
uninterrupted coverage from the finish line and on ‘Heartbreak Hill’
for regional viewers, while archived footage will be available to all
viewers 24 hours after the conclusion of the race. And for the first
time, WBZ-TV will use the popular social networking site Twitter to
blog live, race day updates as they happen on Marathon Monday.

Universal
Sports will provide a global stream of the race on its website,
www.universalsports.com, with Emmy Award winning broadcasters Al
Trautwig and Larry Rawson providing the commentary. Universal Sports
also has the national broadcast rights this year, and will air the race
live.

Universal Sports covers the marathon live on national
TV, and streams the entire race worldwide on its website,
UniversalSports.com, Emmy Award winning broadcasters Al Trautwig and
Larry Rawson will provide commentary of the race. Go to
UniversalSports.com to find out where to find Universal Sports in your
area.

Universal Sports is a 24-hour television channel available
in 45 million television households in over 30 markets including New
York, Los Angeles, Chicago, Dallas, Philadelphia, Washington DC, San
Diego, Houston, San Francisco, Denver, Indianapolis and Seattle. It is
the preeminent home for major world championship and Olympic qualifying
events, providing over 2,000 hours of live event coverage and more than
100,000 hours of programming content delivered online.

Boston Athletic Association
Established
in 1887, the Boston Athletic Association is a non-profit organization
with a mission of managing athletic events and promoting a healthy
lifestyle through sports, especially running. The B.A.A.’s Boston
Marathon is the world’s oldest annual marathon, and the organization
manages other local events, including the B.A.A. Half Marathon
presented by Dana-Farber Cancer Institute and the Jimmy Fund, and
supports comprehensive charity, youth, and year-round running programs.
Since 1986, the principal sponsor of the Boston Marathon has been John
Hancock Financial.

Universal Sports
Universal
Sport, a partnership between NBC Sports and InterMedia Partners, serves
as the preeminent multiplatform destination for Olympic-related and
lifestyle sports programming available on television and online.
Universal Sports in a 24-hour television channel available in 45
million television households in markets including New York, Los
Angeles, Chicago, Dallas, Philadelphia, Washington DC, San Diego,
Houston, San Francisco, Denver, Seattle, Las Vegas, Indianapolis, Reno
and Omaha. Major world championship and Olympic qualifying events found
on Universal Sports range from track and field, skiing, swimming,
gymnastics, marathons and cycling, to volleyball, rowing, triathlon,
fencing, speed skating and martial arts. UniversalSports.com delivers
an immersive experience via live and on-demand competition coverage,
interaction with top athletes though blogs and in-depth access to
Olympic sports news and information year round. For more information on
the availability of the Universal Sports 24-hour television channel,
please visit UniversalSports.com

WBZ-TV
Boston’s WBZ-TV is part of CBS Television Stations, a division of CBS Corporation.

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