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New Balance New Title Sponsor of Falmouth

Photo caption: New
Balance Falmouth Road Race logo unveiled at Nobska Light: From left, Christine
Frazier, Falmouth Road Race board member; Josh Rowe, running marketing manager
at New Balance; Bob Minihane, owner of New Balance Mashpee and Burlington retail
stores; Kathy Sherman, Falmouth Road Race co-director.

 

BOSTON,
Oct. 21, 2010 – Global athletic leader New Balance announced today the signing
of an official multi-year title sponsorship deal with the historic Falmouth Road
Race, to be renamed the New Balance Falmouth Road Race. The company will serve
as the title sponsor and official footwear and apparel sponsor starting with the
39th annual race, which will be held on Sunday, Aug. 14, 2011. The event is one
of the top non-marathon events on the international
circuit.

 

“New
Balance is thrilled to become the title sponsor of the historic Falmouth Road
Race,” says Josh Rowe, running marketing manager at New Balance. “This race is
woven into the fabric of summer in New England and it resonates with
recreational runners and elite competitors alike. It will enable us to highlight
our innovative footwear, apparel, and unique brand attributes to runners of all
abilities.”

 

As
title sponsor of the New Balance Falmouth Road Race, New Balance will also
become title sponsor of both the High School and Elite Mile, two invitational
events that take place the evening before the road race on the Falmouth High
School track. The company will showcase their performance running collection at
the Health and Fitness Expo and at the race finish line area as the exclusive
merchandiser of the race, providing a new line of New Balance Falmouth Road Race
official gear. Race and volunteer staff will be outfitted in New Balance
products and the company will coordinate regional retail promotions and
advertising activities around the race.

 

The
new line of New Balance Falmouth Road Race official gear will be available at
the New Balance Mashpee store, on-site at the race’s Health and Fitness expo,
and online at www.ShopNewBalance.com, New Balance’s
online shopping destination, which was formerly recognized as www.NBwebexpress.com. 

 

“We
are proud to partner with New Balance as our title sponsor,” says Rich Sherman,
race co-director. “New Balance running products are among the best-rated in the
industry, and the brand’s long-time New England roots make them an ideal partner
for our race.”

 

Race
entries will be available online to download between April 20 and May 5 at www.FalmouthRoadRace.com.

 

About
the Falmouth Road Race:

The
Falmouth Road Race, headquartered in Falmouth, Mass., is a non-profit, 501(c)(3)
corporation, founded in 1973. It has been named “Best USA Road Race” by Runner’s
World magazine; “One of the 25 essential things to do in the summer” by Sports
Illustrated; “Best of New England” by Boston Magazine’s New England Travel and
Life; and “Best Non-Marathon Road Race in the U.S.” by the New York Roadrunners
Club. It was one of 12 events in the U.S. listed in Fitness magazine’s, “Amazing
Races” and was featured in the 2009 Bantam book, “Great Races, Incredible Places
– 100+ Fantastic Runs Around the World.” It has also been covered by Life
magazine and Sports Illustrated, as well as on CBS television and ESPN. Proceeds
from the race benefit Falmouth school programs and youth organizations. The race
annually receives more than 20,000 requests for entry forms and fills its field
of 12,000 in less than a week. For more information please visit www.FalmouthRoadRace.com.

 

About
New Balance:

New
Balance, headquartered in Boston, Mass., has the following mission:
Demonstrating responsible leadership, we build global brands that athletes are
proud to wear, associates are proud to cre

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