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New Balance NEW Boston Indoor Games Sponsor

NEW BALANCE NAMED TITLE SPONSOR OF
NEW BALANCE INDOOR GRAND PRIX

‰ÛÏBoston Indoor Games‰Û Receives a New Title Sponsor and a New Name


BOSTON (Jan. 11) ‰ÛÒ Organizers announced today that the Boston Indoor
Games will return to Boston‰Ûªs Reggie Lewis Track & Athletics Center
on Saturday, February 5th.  Well, sort of.  The 16th annual track and
field meet, one of the best events of its kind in the United States,
will have a new name ‰ÛÒ the New Balance Indoor Grand Prix.  Tickets for the event are on sale now at http://ticketalternative.com  or by calling 1-877-TIX-TRAC.
 
‰ÛÏNew Balance is excited to become title sponsor of the New Balance
Indoor Grand Prix,‰Û says Josh Rowe, running marketing manager at New
Balance. ‰ÛÏThis event is one of the best indoor meets in the world and
it is right in our backyard, here in Boston. Serving as the title
sponsor of this event is an effective way for us to showcase our Team
New Balance athletes and further support the sport of track and field
both locally and globally.‰Û
 
The event began back in 1996 and has featured more than 100 Olympic and
World Championship medalists and has played host to six World Records,
nine American Records and 19 other national records. New Balance was
the event‰Ûªs first title sponsor and, at that time, provided the initial
support to fuel the growth of the event from a small local meet to the
well-known global event it is today. Team New Balance athletes Jenny
Barringer Simpson, Maggie Vessey, and Andy Baddeley, among others will
all be participating in this year‰Ûªs meet.
 
‰ÛÏOver the last 15 years, the Boston Indoor Games have become known for
world-class achievement by the local, national and international
athletes who frequent the Reggie Lewis Center‰Û said Meet Director Mark
Wetmore.  ‰ÛÏWe are excited about this new multi-year relationship with
New Balance and our new Indoor Grand Prix.  You can count on the 2011 event delivering the same type of athlete performance and excitement to Boston area track fans.‰Û  

The 16th-annual meet, the second stop in USA Track & Field‰Ûªs Visa
Championship Series, begins at 5:00 p.m. on Feb. 5 at the Reggie Lewis
Track and Athletic Center at Roxbury Community College.  Meet
Information can be found on-line at http://www.newbalanceindoorgrandprix.com or by calling 1-877-TIX-TRAC.  Tickets are available at http://ticketalternative.com.  

About New Balance
New Balance, headquartered in Boston, MA has the following
mission: Demonstrating responsible leadership, we build global brands
that athletes are proud to wear, associates are proud to create and
communities are proud to host. New Balance employs more than 4000
people around the globe, and in 2009 reported worldwide sales of $1.65
billion. For more information please visit http://www.newbalance.com
<http://www.newbalance.com_> .

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