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ING & Hartford Marathon Extend Sponsorship Thru 2012

Hartford Marathon
Foundation and ING Partner Through 2012

 

The Hartford Marathon Foundation is honored to announce the
extension of the ING title sponsorship through 2012 for its signature event,
the ING Hartford Marathon. Enjoying a successful partnership since 2008, the
Foundation recognizes the support of ING which has helped distinguish the
Marathon as a major race event in New England, bringing more than 12,000
runners and 30,000 spectators to the city of Hartford each October. The 2011
event will take place on Saturday, October 15th in Bushnell Park.

 

The Foundation and ING share similar goals in organizing
eco-friendly race events that promote health, fitness and enjoyment for all
participants. Since the partnership was established, the Marathon has been
recognized nationally, earning Gold Certification by the national Council for
Responsible Sport for their dedication to sustainability and qualifying as a
State Championship Race from the Road Runners Club of America. Both organizations
also have a firm commitment to promoting children’s fitness through
youth-focused initiatives, including the marquis ING Run For Something Better
program and culminating race event. 
Since 2008, this program has touched the lives of over 4,000 Hartford-area
middle school students, helping them appreciate the benefits of running and
making physical fitness a part of their lives.

 

Always on the forefront of implementing innovative race
programs, the ING Hartford Marathon recently launched the new Elite Inspiration
Team
to recognize the many amazing
participants that run Hartford each year. Additionally, new Marathon training
groups are being created in towns across the state, including a first-ever
Fairfield County training group in Wilton, CT. 

 

‰ÛÏWorking with ING as title sponsor has allowed us to add new
race programs to our events, catapulting us to become a signature race event in
New England,‰Û said Beth Shluger, Executive Director of the Hartford Marathon
Foundation. ‰ÛÏWe are delighted to be in the ranks with the ING New York City
Marathon and ING Miami Marathon and Half Marathon and we hope the partnership
continues for many more years to come.‰Û

 

‰ÛÏING is committed to giving back to the communities where we
do business, so we‰Ûªre thrilled to continue sponsoring this outstanding event,‰Û
said Ann Glover, Chief Marketing Officer for ING U.S.  ‰ÛÏThe ING Hartford Marathon brings the people of greater
Hartford and beyond together in a positive way, whether they‰Ûªre participating,
volunteering or cheering from the sidelines.  It also allows hundreds of ING employees to get involved
while inspiring local students to improve their lives through the ING Run For
Something Better program.‰Û

 

 Founded in 1994, the Hartford Marathon Foundation was
created to bring large-scale athletic events to the city of Hartford and state
of Connecticut. Now in its 18th year, the Foundation organizes over
50 runs, triathlons and training programs for adults and children.  Annually, over 35,000 athletes and
60,000 spectators participate in Foundation events.  HMF has been awarded numerous accolades for their
eco-friendly initiatives and commitment to organizing programs that promote
health, fitness and enjoyment for all participants.

 

The ING Run For Something Better® helps fund school-based
running programs in an effort to combat childhood obesity before it ever
begins. Linked to ING’s commitment to education, the program helps introduce
kids to the benefits of sport, a habit of physical fitness, and a healthy
lifestyle. Nationally, ING has committed over $2.5 million to fund grants and
school-based running programs through ING Run For Something Better. Since 2006,
over $1 million has also been raised by individual donors through a special
charitable fund to encourage others to support the cause by making their own
contributions. When someone donates $10 or more to the ING Run For Something
Better, ING will recognize their contribution by giving them a special pair of
orange shoelaces to wear showing that they are “tied” to supporting
kids’ fitness. One hundred percent of the net proceeds go to the ING Run For
Something Better fitness programs. For more information about the orange laces,
go to www.orangelaces.com.




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