Home >> Max Siegal Named New CEO of USATF

Max Siegal Named New CEO of USATF

‰ÛÒ USA Track & Field‰Ûªs board of directors has selected Max Siegel to
serve as CEO, President and Chair Stephanie Hightower announced Monday.

The board voted unanimously to hire
Siegel after two CEO searches that took place over the course of 16
months. He will become the fourth CEO in the organization‰Ûªs history when
he assumes his duties on May 1 as part of a two-year contract. Chief
Operating Officer Mike McNees had served as interim CEO since September,

‰ÛÏThe search for our next CEO was a
process that we believe will fundamentally change USA Track &
Field,‰Û Hightower said. ‰ÛÏIt forced our board to put into focus what our
greatest needs and priorities are. And in the end, it brought us an
executive in Max Siegel who blends a knowledge of our sport and its
political considerations with an impressive record of success in the
broader sports and entertainment markets.‰Û

‰ÛÏI am honored by the opportunity to
serve as USA Track & Field‰Ûªs CEO,‰Û Siegel said. ‰ÛÏSince I first got
involved with USATF in 2009, I have been passionate about the potential
for financial growth and mainstream cultural visibility.

‰ÛÏThis sport has it all: charismatic
stars, great stories, unmatched diversity, grassroots participation in
the tens of millions, a multi-billion-dollar sporting-goods industry,
and a passionate base. Connecting those dots is what the board, our
staff and volunteers will work together to achieve.‰Û

Working in various executive
capacities in the sports and entertainment fields over the last 20
years, Siegel‰Ûªs track record has consistently been that of financial
growth and competitive success.

He previously served as President of
Global Operations at Dale Earnhardt Inc., where he sold tens of
millions of dollars in sponsorship; and as Senior Vice President at
Sony/BMG and as President of Zomba Gospel, Tommy Boy Gospel and Verity
Records, where he led one of the most profitable divisions in the Sony
BMG system. As a music executive, he increased top-line revenue and
reduced expenses to yield unprecedented profit in the gospel industry.
He was part of the executive team overseeing the careers of
stars such as Britney Spears, Justin Timberlake, and Usher.

The owner of Rev Racing, Siegel took
NASCAR‰Ûªs Drive for Diversity program and advanced it from a fledging
effort to add diversity to the sport into a competitive juggernaut on
the racetrack. In 2011, his team‰Ûªs drivers won 50 percent of all races
on the K&N Pro Series East circuit, NASCAR‰Ûªs top developmental

Siegel is a former director on the
boards of USA Track & Field and the USA Swimming Foundation with
more than 20 years as a high-profile executive and attorney in the
sports, entertainment and media industries.  Additional Olympic-family
experience includes work with USA Gymnastics, USA Skiing, USA Swimming
and the Goodwill Games while he was an attorney with Indianapolis-based
Baker & Daniels in the 1990s. In addition to representing sports
figures such as Hall of Famers Reggie White and Tony
Gwynn during their careers, he has created literary, television and film
properties, including the 2010 BET Networks series, ‰ÛÏChanging Lanes,‰Û
and the 2011 ESPN documentary, ‰ÛÏWendell Scott: A Race Story.‰Û Scott was
among the recently announced list of nominees eligible for the NASCAR
Hall of Fame. Siegel also is the author of ‰ÛÏKnow What Makes Them Tick:
How to Successfully Negotiate Almost Any Situation.‰Û

‰ÛÏCountless members of the track
& field community had suggested that we consider Max for the
position, citing his success as an executive, his rolodex and his
ability to bring people together to get things done,‰Û Hightower said.
‰ÛÏSelecting Max unanimously has brought a renewed unity to our board and
will enable the organization to recalibrate our structure and function
so we can move forward as a professional organization.‰Û

The first African-American to
graduate with honors from Notre Dame law school, Siegel is a native of
Indianapolis and resides in the city.

About USA Track & Field

USA Track & Field (USATF) is the
National Governing Body for track & field, long-distance running
and race walking in the United States. USATF encompasses the world’s
oldest organized sports, the World’s #1 Track & Field Team, the
most-watched events at the Olympics, the #1 high school and junior high
school participatory sport, and more than 30 million adult runners in
the United States: www.usatf.org.

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