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Guy Morse to Retire from B.A.A.

Guy Morse to Retire from B.A.A.

after 28 years of service with the organization.

 

 

BOSTON ‰ÛÓ The Boston Athletic
Association (B.A.A.) announced today that Guy L. Morse, III will retire from
the organization at the end of this year after 28 years of service. He has
served as the B.A.A.’s Race Director for the Boston Marathon (1985-2000),
Executive Director (2000 – 2010) and Senior Director of External Affairs (2010
‰ÛÓ present).

 

“I believe now is the appropriate
time to bring to a close this stage of my career, having served the B.A.A. in a
number of roles and in various ways for almost three decades,” said
Morse. “I confidently look back upon our accomplishments during my tenure
as a leader in the running industry and the community knowing that we are among
the most prestigious and stable sports organizations in the world. I have been
delighted to contribute to the B.A.A. as we have moved towards a highly professional
model, and I cannot be more pleased that the B.A.A. and its many events,
especially the Boston Marathon, stand on solid ground. I am immensely proud of
the work we did ‰ÛÓ particularly in the difficult 1980s and into the early
1990s ‰ÛÓ in having essentially rebuilt the organization.”

 

Among the developments that have
occurred at the B.A.A. during Morse’s tenure have been:

  • obtaining
    major, long-term corporate sponsorship agreements, including from John
    Hancock Financial Services and adidas;
  • the
    institution of equal prize money at the Boston Marathon for men and women;
  • the
    conduct of the historic Centennial Boston Marathon in 1996, which was a
    milestone in the sporting world and included the world’s largest field to
    date;
  • the
    development of the B.A.A.’s year-round schedule of events and programming,
    such as the B.A.A. Half Marathon, youth
    initiatives, and clinics;
  • Boston‘s
    collaboration in the formation of the World Marathon Majors, along with London, Berlin, Chicago and New
    York;
  • hosting
    the 2008 U.S. Olympic Team Trials – Women’s Marathon
    in 2008;
  • the creation
    and continued development of the B.A.A.’s charitable efforts, including
    having exceeded $125 million in total funds raised through 2012 through
    the B.A.A.’s Charity Programs and fundraising efforts at the Boston
    Marathon.

 

“The B.A.A. brand has never
been stronger, and the Boston Marathon has never been more popular or
experienced greater demand than it has in recent years,” said Joann E. Flaminio,
B.A.A. President.  “Guy’s expertise and leadership have played
a key role in that, and the B.A.A. is grateful for his loyalty and commitment
which encompasses an entire career.”

 

“One important facet of Guy’s
legacy with the B.A.A. is his role in building and developing the staff and participating
in the creation of the race organizing committees,” said Thomas S. Grilk,
B.A.A. Executive Director. “Guy is a consensus-builder by nature, and the
work that he and those groups have done has resulted in programs and events
which have strong value, positive impact and have advanced the B.A.A.’s
mission of promoting a healthy lifestyle.”

 

As for the future, Morse will honor
his commitment to the B.A.A. through the end of the year, then after some time
off will review opportunities and areas of personal interest in the sports,
entertainment and non-profit worlds. “I always have been motivated to
lend my experience to organizations interested in development and progress
through the proven management style and idea implementation we’ve
employed at the B.A.A.  My motivation continues, and I look forward to new
opportunities.”

 

Guy L. Morse, III bio from B.A.A.
web site:

http://www.baa.org/about/administration/guy-l-morse.aspx

 

Established
in 1887, the Boston Athletic Association is a non-profit
organization with a mission of managing athletic events and promoting a
healthy
lifestyle through sports, especially running. The B.A.A.’s Boston
Marathon is the world’s oldest annual
marathon, and the organization manages other local events and supports
comprehensive charity, youth, and year-round running programs. Since
1986, the
principal sponsor of the Boston Marathon has been John Hancock
Financial. The Boston Marathon is part of the World Marathon Majors
along
with the Virgin London Marathon, BMW Berlin Marathon, Bank of America
Chicago Marathon, and the ING New
York City Marathon. Nearly 50,000
participants will take part in B.A.A. events this year.

 

 

 

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