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New Balance Apparel Sponsor of Comrades Marathon

NEW BALANCE NAMED FOOTWEAR
AND APPAREL SPONSOR OF COMRADES MARATHON ‰ÛÒ THE WORLD‰ÛªS
ULTIMATE HUMAN RACE

 

Global athletic leader New
Balance announced today their official signing of the
technical footwear and apparel multi-year sponsorship
contract for the Comrades Marathon, the world‰Ûªs greatest
ultra marathon and one of South Africa‰Ûªs premier sporting
events.

 

The New Balance sponsorship
commences on 1 July 2013 in good time for the 2014 Race
which takes place on the 1st of June 2014 from
Pietermaritzburg to the port of Durban, Kwazulu Natal, South
Africa.   This popular, annual Race attracts top athletes
from around the world and since its inception in 1921, has
captured the imagination and fascination of the entire
nation.

 

Steeped in tradition, the
difficult and undulating race course alternates each year
between ‰ÛÏdown runs‰Û from Pietermaritzburg to Durban and ‰ÛÏup
runs‰Û from Durban to Pietermaritzburg with the official race
distance varying from year to year, averaging approximately
86 ‰ÛÒ 89 km (54 miles).  The time limit for the Comrades
Marathon is 12 hours.

‰ÛÏNew Balance is thrilled to
become the official footwear and apparel sponsor of The
Comrades Marathon,‰Û says Alan Hed, executive vice president,
international at New Balance. ‰ÛÏAs one of the fastest growing
global athletic brands, this storied and significant race
will allow us to further expand our international presence
in running and highlight our innovative footwear, apparel,
and unique brand attributes to athletes of all abilities.‰Û

 

The world‰Ûªs oldest ultra
marathon, The Comrades Marathon epitomizes courage,
commitment and camaraderie amongst its participants
transcending cultural, racial, gender, socio-economic and
age barriers.

 

At the official launch of the
New Balance partnership, GM of New Balance, South Africa,
Gary van Rooyen proudly acknowledged the company‰Ûªs
involvement in the ‰Û÷Ultimate Human Race.‰Ûª ‰ÛÏDuring the past
12 years we have developed the New Balance brand in South
Africa through our commitment to grassroots sporting
disciplines on a multi-sports platform. By becoming the
official footwear and apparel partner for this great event,
we are taking the next step in growing our brand to that of
the No.1 running brand in South Africa.‰Û

 

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