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Dartmouth Coach & Olympian Mark Coogan Joins New Balance

nEW BALANCE EXPANDS RUNNING Sports MARKETING TEAM with THE ADDiTION OF MARK COOGAN

 

Boston, January 7, 2014 ‰ÛÒ Global athletic leader New Balance announced today that Mark Coogan will
join the Running Sports Marketing Team at the brand‰Ûªs corporate headquarters as a full time associate effective January 15th.
From his most recent position as Head Women‰Ûªs Cross Country Coach at
Dartmouth College, Coogan will bring his unique expertise
to the New Balance performance running team and will be involved in all
aspects of the brand‰Ûªs growing global running sports marketing
strategy.

 

‰ÛÏWe
are extremely happy that Mark will be joining the New Balance Running
Sports Marketing team,‰Û said John Evans, New Balance General Manager of
Running Sports Marketing. ‰ÛÏNot
only will Mark be a great coaching resource for our Team New Balance
athletes, but his running knowledge and expertise, coupled with his
relationships within the running world will make him a valuable asset as
we continue to develop our global athlete, college
and high school strategies.‰Û

 

‰ÛÏWhile
it was a difficult decision to leave Dartmouth, the opportunity to join
New Balance was something I just couldn‰Ûªt pass up,‰Û said Mark Coogan. ‰ÛÏ
New
Balance has been really building momentum these past few years and it is exciting to be part of such a great company again.‰Û

 

The
relationship between Mark Coogan and New Balance spans more than two
decades. A long-time member of Team New Balance, Coogan was a 1996 US
Olympian in the marathon and a
seven time member of the US World Cross Country Championships team, as
well as being the first Massachusetts runner to break four minutes in
the mile. After a coaching consultant role with New Balance, Coogan
moved into the collegiate coaching ranks, first
at MIT before moving to Tufts University and then Dartmouth College. As
the Dartmouth Head Women‰Ûªs Cross Country Coach, Coogan achieved
significant success. In 2013 he led his team to the Heps Cross Country
title and a berth at the NCAA Cross Country Championships.

 

About New Balance:

New
Balance, headquartered in Boston, MA has the following mission:
Demonstrating responsible leadership, we build global brands that
athletes are proud to
wear, associates are proud to create and communities are proud to
host.  New Balance is currently the only major shoe company that
manufactures athletic footwear in the U.S. with 25% of our sales in the
U.S. produced at five New England facilities. The company
also operates a manufacturing facility in Flimby, U.K.  New Balance
employs more than 4,000 associates around the globe, and in 2012
reported worldwide sales of $2.39 billion. To learn more about how New
Balance Makes Excellent Happen, please visit
http://www.newbalance.com.

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