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Skechers Signs Kara Goucher

Skechers Performance Division Partners with American Long-Distance
Runner, Kara Goucher, in a Multi-Year Agreement as Goucher’s Official
Footwear Sponsor

Skechers Performance Division today announced the signing of
long-distance runner, Kara Goucher, to the Skechers Performance Elite
Team. The multi-year agreement names Skechers Performance Division as
Goucher's official footwear sponsor and will feature the world-class
female runner in global marketing and advertising campaigns. 

American long-distance runner Kara Goucher in the Skechers GOmeb Speed 2 (Image courtesy of Kara Goucher)

Goucher’s achievements as an elite long-distance runner include
winning the bronze medal in the 2007 World Championships in the 10,000
meter, competing on the U.S. Olympic team in 2012 and 2008, placing
first in the 2012 USA Half Marathon Championships and placing third in
the 2012 Olympic marathon trials in Houston, Texas.

“We know Kara will make a fantastic addition to our team,” stated
Michael Greenberg, president of SKECHERS. “This partnership strengthens
our commitment to the Skechers Performance brand and adds tremendous
credibility to what we are accomplishing. Integral to our strategy is
working with top runners to develop performance shoes that exceed
expectations. We believe elite athletes like Kara and Meb competing in
Skechers Performance footwear further drives growth in this key division
of our company.”

“I am excited to be joining the Skechers Performance Division,” said
Kara Goucher. “The team is dedicated to making the best shoes possible
for runners of all levels. They take direct feedback from athletes and
apply it to their shoe development. Skechers Performance is willing to
think outside the box in an effort to put their athletes first. I am
honored to be joining this team and I look forward to a great
relationship on and off the roads.”

“When our team first met with Kara you could sense immediately that
this was a partnership both parties wanted to make happen,” said Rick
Higgins, vice president of merchandising and marketing for Skechers
Performance Division. “Kara’s passion and desire to win coupled with our
design team’s determination to build the best running shoes make for a
great partnership. We view this as another major leap forward in
building product that resonates with athletes and those wanting
comfortable technical footwear.”

A competitive runner for over 20 years, Goucher grew up in Duluth,
Minnesota and attended the University of Colorado in Boulder. After
taking a brief break from competing to have a child, Goucher returned to
competition in January 2011 and is currently training in Boulder,
Colorado with her coaches Mark Wetmore and Heather Burroughs.

SKECHERS is one of the top five athletic footwear companies in the
United States and the Performance Division designs award-winning,
innovative footwear for athletes such as 2014 Boston Champion, Meb, as
well as fitness enthusiasts and consumers around the globe. Learn more
about Skechers Performance Division on our new custom YouTube channel,
SkechersGOrun.com and follow us on Facebook
(facebook.com/SkechersPerformance), Twitter (twitter.com/skechersGO) and
Instagram (instagram.com/skechersperformance).

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