Hartford Marathon Foundation Announces Event Rebrand
to Eversource Hartford Marathon and Half Marathon
and HMF Continue Their Commitment to Grow Sustainability Platform and
Continue Support for Community, Charities, Children and Healthy
May 14, 2015, Glastonbury ÛÒThe Hartford Marathon Foundation and Eversource are
proud to unveil the new look of the Eversource Hartford Marathon and
Half Marathon, ConnecticutÛªs premier running event, taking place on October 10, 2015.
Following a successful inaugural event partnership in 2014, Hartford
Marathon Foundation (HMF) worked closely with Eversource on updating the
2015 event following the companyÛªs recent rebrand from Northeast
Utilities to Eversource.
continuation of this valuable partnership with Eversource will help
further sustainability efforts and support the eventÛªs positive impact
on local communities, charities and participants,Û said Beth Shluger,
CEO of the Hartford Marathon Foundation and Race Director of the
Eversource Hartford Marathon and Half Marathon.
A Commitment to Sustainable Practices
With support from the sustainability experts at Eversource, HMF takes pride in earning renewed Gold level certification from the Council for Responsible Sport for best practices achieved at the 2014 event.
the CouncilÛªs inception in 2007, about 100 events across the US have
earned the two-year certification, with only 23 events earning Gold
level status. The formal submission and review process recognized
efforts in operations including procurement, resource management and
community legacy. Sustainability efforts include:
· Diverting 9,849 lbs of waste from landfill
· Eliminating 12,602 wax cups by utilizing a 40-ft multi-use water bubbler at the finish line
· Donating 2,610 lbs of food to local charities and composting 320 lbs of food waste
· Distributing 16,500 reusable water bottles
· Offsetting 72 metric tons of carbon emissions
· Donating 1,800 lbs of clothes to local charities
addition to maintaining these practices and seeking new solutions for
waste management in 2015, HMF and Eversource have also committed to
ensure responsible event rebranding. One thousand yards of branded mesh
signs from the 2014 event are being repurposed into reusable tote bags
that will be given away to event participants. Coroplast event signage
was also donated to Two Rivers Magnet School for use by Environmental
Studies students in several projects.
Supporting ConnecticutÛªs Economy
2014 event generated an estimated $13.2 million of economic value for
the area, according to a report by Witan Intelligence, Inc.
Approximately 65,000 spectators, participants and volunteers visited the
Hartford area for the 2014 event, spending an estimated $8.7 million on
lodging, shopping and dining, which in turn, supported jobs and
ÛÏindirect spendingÛ on payroll, goods and services, according to the
thrilled to continue our partnership with the Hartford Marathon and
recognize the incredible economic impact this event has in Connecticut,Û
said Tom May, Eversource Chairman, President and CEO. ÛÏLike the
Hartford Marathon Foundation, we are committed to making a difference in
the communities we serve. With our shared dedication to charitable
outreach and sustainable business practices, we’re looking forward to
another great marathon this year.Û
Health and Well Being of Youth, Communities
for youth fitness and charity organization remain pillars of the
Eversource Hartford Marathon and Half Marathon. A record number 2,500
students participated in the 2014 HMF FitKids in School program during
race week and $3,000 was provided in scholarship to local high school
runners. Additionally, the
HMF FitKids program offered ¼ mile, ½ mile and one-mile race distances
for children ages 2-11 to experience race day and celebrate their
achievement with a finisher medal and ÛÏSuper KidÛ cape.
year, thousands of participants are motivated by fundraising efforts on
behalf of various charities and causes. More than $6 million has been
raised for the eventsÛª official charity partners which support community
and philanthropic initiatives across the region. Official charities of
the 2015 Eversource Hartford Marathon and Half Marathon will be
announced in early June.
is currently open and more information about the Eversource Hartford
Marathon, Half Marathon, 5K and HMF FitKids events can be found at www.HartfordMarathon.com, on Facebook at HMF Events or via Twitter at @RunHMF.
About the Hartford Marathon Foundation
Hartford Marathon Foundation, Inc. is a nonprofit organization founded
in 1994 to create and manage fitness events that inspire people to be
healthy and fit. Located in Glastonbury, Connecticut, the Hartford
Marathon Foundation organizes nearly 42 annual athletic events,
including the Eversource Hartford Marathon, and 25 training programs.
For more information, visitwww.HartfordMarathon.com and on Facebook at HMF Events.
(NYSE: ES) transmits and delivers electricity to 1.2 million customers
in 149 cities and towns and provides natural gas to 220,000 customers in
71 communities in Connecticut. Eversource harnesses the commitment of
its more than 8,000 employees across three states to build a single,
united company around the mission of delivering reliable energy and
superior customer service. For more information, please visit our
website (www.eversource.com) and follow us on Twitter (@EversourceCT) and Facebook (facebook.com/EversourceCT).