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Hancock Sponsoring 4-City Fit Foodie Series

JOHN HANCOCK JOINS THE COOKING LIGHT
& HEALTH FIT FOODIE RACE SERIES AS HOST SPONSOR

Thirty-One Year Sponsor Of The Boston
Marathon Introduces New John Hancock Vitality Village To Fit Foodie Race
Series, Providing Ultimate Finish Line Experience  

New York, NY & San Diego, CA (February
4, 2016) ‰ÛÒ
The
Cooking Light & Health Fit Foodie Race Series

today announces partnership with
financial services leader,
John
Hancock
. In 2016, John Hancock
will be the host sponsor of the four-city race series that will take place
in Fairfax, Virginia (May 20-22); Austin, Texas (June 24-26); Tampa, Florida
(September 16-18) and San Diego, California (TBD).  

As host of the 2016 race series, John Hancock
will sponsor the John Hancock Vitality Village, giving runners the ultimate
post‰ÛÒrace experience. In the new John Hancock Vitality Village, runners
cross the race finish line and celebrate their hard work through delicious
and healthy experiences that reward a job well done in the most mouthwatering
way possible.

‰ÛÏJohn Hancock Vitality life insurance
customers are rewarded for making healthy choices, which is why John Hancock
is an ideal partner for the Fit Foodie, as both groups are committed to
providing experiences that prove a fit and healthy lifestyle can co-exist
with a love for fun and healthy food experiences‰Û, says race co-producer,
Michelle Metter.

‰ÛÏThe Fit
Foodie
weekend is a multi-layered
event where food and fitness mix and healthy meets delicious,‰Û added Metter.
‰ÛÏRunners of all levels are intrigued by the Fit Foodie lifestyle, and
participate in the weekend to experience food and fitness at its finest.
The series places the country‰Ûªs top healthy living brands face-to-face
with eager enthusiasts who are passionate about healthy lifestyle choices,
but also believe in indulging on occasion.‰Û  

Inside the John Hancock Vitality Village,
runners mix and mingle with the editors of Cooking Light and Health, while
innovative food and fitness brands provide calorie torching post-race workouts,
distribute food and drink samples ranging from healthy snack bars, to decadent
indulgences, showcase exciting giveaways and offer interactive experiences
for runners to learn new tips and tricks for living a healthy well-balanced
life.

“We are thrilled to be the host sponsor
of The Cooking Light & Health Fit Foodie national race series this
year,” said Michael Doughty, President and General Manager, John Hancock
Insurance. “Supporting events that promote a healthy lifestyle through
exercise and nutrition is important to us. In celebration of the first
race weekend of 2016, we invite you to meet 2015 Boston Marathon champion
Caroline Rotich and four-time Boston and New York City Marathon winner
Bill Rodgers at the finish line in the John Hancock Vitality Village.”

Throughout the three-day Fit Foodie race
weekend, calories are both burned and earned while the pages of
Cooking
Light
and Health
come to life. In addition to the Saturday race and John Hancock Vitality
Village, runners interact with Cooking Light and Health and other likeminded
brands through a Friday night VIP party featuring bites, sips and giveaways.
on Sunday morning, a workout is followed by a Cooking Light and Health
inspired dining experience.

‰ÛÏThe Cooking Light & Health Fit Foodie
Race Weekend has always been a unique opportunity to celebrate the balance
of delicious, healthy food and a fun, active lifestyle,‰Û said Kevin White,
Group Publisher, Cooking Light and Health. ‰ÛÏNow in our fourth year, we
are excited for John Hancock to join us as Host Sponsor and provide new
activations that enhance the Fit Foodie experience to make it the most
delicious race weekend ever.‰Û

For sponsorship inquiries and more information
about John Hancock Hosts The Cooking Light & Health Fit Foodie Race
Weekend, visit
www.fitfoodierun.com.
John Hancock Hosts The Cooking Light
& Health Fit Foodie Race Weekend is a production of Fast Forward based
in San Diego, CA.

ABOUT JOHN HANCOCK HOSTS THE
COOKING LIGHT & HEALTH FIT FOODIE RACE WEEKEND:


John Hancock Hosts The Cooking Light &
Health Fit Foodie Race Weekend event series is the ultimate weekend celebration
of food, fitness and fun. In 2016, the race series will be held in Fairfax,
Virginia; Austin, Texas; Tampa, Florida and San Diego, California. The
weekend includes a Friday night VIP Party and Saturday morning race concluding
at the John Hancock Vitality Village, chock-full of delicious food and
beverage samples, exciting culinary demonstrations from Cooking Light personalities,
and mini fitness classes led by acclaimed professionals. The weekend concludes
on Sunday with a calorie-torching workout followed by a delicious dining
experience. For more information, visit
www.fitfoodierun.com,
or follow the Fit Foodie Race Series on
Facebook,
Twitter
and
Instagram.
John Hancock Hosts The Cooking Light & Health Fit Foodie Race Weekend
is produced by Fast Forward.  For more information call 619-312-1212.

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