BOSTON, Mass. - OLN(R) and the Boston Athletic Association
have announced a multiple-year partnership for OLN to
televise the Boston Marathon nationally, both live
and tape-delayed, beginning in 2005.
OLN will provide three hours of live, wire-to-wire
coverage to North
American homes, making the Boston Marathon the only U.S.
road race to receive complete, live, national coverage.
"The Boston Marathon is the crown jewel of long distance
running," said Gavin Harvey, President of OLN. "The epic
spectacle of the world's most prestigious foot race, the
fierce drive of the planet's most elite runners - this event is
what OLN is all about."
"OLN's commitment to providing the best coverage of action
sports now brings the Boston Marathon to enthusiastic
viewers who will appreciate the traditions and history on
which the race has been built," said B.A.A. Executive Director
Guy Morse. "Runners and our audience will be
pleased with OLN's production of the race and its in-depth
coverage."
The Boston Marathon is the world's oldest annual marathon
and one of the world's most prestigious road races. This
year's event, which is annually held on the Patriots' Day
holiday, will be contested on Monday, April 18.
A maximum field of 20,000 participants will run the
historic and traditional
point-to-point route from Hopkinton to Boston,
Massachusetts. An estimated
500,000 spectators line the 26.2-mile route each
year, making the Boston
Marathon one of New England's most popular sporting
events.
"In reaching an agreement to televise one the world's
marquee participatory sporting events, OLN has added yet
another 'best in class' event to our programming
schedule," said Marc Fein, Senior Vice President of
Programming and Production for OLN. "OLN's addition of
the Boston Marathon to a roster that already includes the
Tour de France, USSA and FIS skiing, the PBR, and
the DAKAR Rally, shows that the network is committed to
premier specialty sports programming in our genre."
Outdoor Life Network is owned and operated by Comcast,
which is also the nation's leading provider of cable,
entertainment and communications products and services,
including in New England. Comcast has sponsored the
Patriots' Festival since 2002, when it became Boston's
cable provider.
Amy Banse, Comcast's Senior Vice President of Content
Development said, "The
Boston Marathon represents all the passion and tradition
that makes OLN's content so compelling. This is an
exciting development for runners, viewers and fans across
the country."
The Boston Athletic Association was represented in the
negotiation of the agreement by Clear Channel
Entertainment Television (CCETV).
OLN is the leader in outdoor adventure and action sports
television. Now in more than 62 million homes,
OLN is the home of best-in-class events like The Tour de
France, The Gravity Games, Professional Bull Riders (PBR),
and USSA Skiing.
Owned and operated by Comcast
Corporation (Nasdaq: CMCSA, CMCSK), the Network offers
exclusive programming in four primary areas: Outdoor
Adventure, Action Sports, Field Sports and Bulls & Rodeo.
OLN is distributed via cable systems and satellite operators
throughout the continental United States and Hawaii.