World-class road race set for Sunday, Aug. 1 in CapePORTLAND, Maine (March 4, 2004) - Peoples Heritage
Bank announced today that Riding To The Top
(RTT), a non-profit organization that provides therapeutic
horseback riding services to children and adults with
physical, emotional and/or learning disabilities, has been
chosen as the beneficiary for this year's Peoples Beach to
Beacon 10K Road Race.
Peoples, through the Banknorth Charitable Foundation, will
provide a cash donation of $30,000 to Riding To
The Top. Additionally, the organization will benefit from
fundraising opportunities and publicity valued at more than
$40,000.
With locations in Windham and at Pineland Farms
in New Gloucester, Riding To The Top Therapeutic
Riding Center each year serves more than 200 children with
disabilities from more than 40 towns throughout Maine.
RTT believes that caring for horses and horseback riding
are powerful tools for improving the lives of people with
disabilities such as cerebral palsy, brain injury,
developmental delays, autism, and for children deemed "at
risk."
RTT's selection as the race beneficiary coincides with the
recent launch of the organization's $1.4 million Capital
Campaign. The primary objective of the capital campaign is
to raise funds to create an indoor riding facility at RTT's
Windham Farm to provide services year round. To
date, more than $500,000 has been committed.
"We're thrilled that Peoples has singled us out as a worthy
program serving Maine youth and made us a part of this
world-renowned event," said Sarah Bronson, executive
director at RTT. "This will help increase public awareness
of therapeutic riding in general, and Riding To The Top's
program in particular. And the timing couldn't be better. The
bank's generous donation provides a real boost to our goal
to build a year-round facility
and offer uninterrupted services to our riders."
Michael W. McNamara, president and CEO of Peoples
Heritage Bank, the race's
major corporate sponsor, said Riding To The Top is a
perfect fit this year.
"We were impressed by the work being done at Riding To
The Top and believe this is the right time to shine a light on
its important and compassionate work helping Maine youth,i
he said. "We fully support the effort to build an indoor facility
so children can receive these services all year. It's exciting
to think that soon, every day will be a good day to ride for
these children."
One of New England's marquee road races, the
seventh annual Peoples Beach to
Beacon 10K is set for Sunday, August 1 along the
picturesque shores of Maine's rocky coast in Cape
Elizabeth.
The new date breaks from the race's traditional first
Saturday in August schedule, which has been in place since
its inception in 1998. Scheduling conflicts and other factors
prompted race officials to change the date for the 2004 race.
In its relatively brief history, the Peoples Beach to Beacon
has established itself as Maine's premiere sporting event
and one of the most popular events on the road race circuit,
drawing a field of 5,000 runners from throughout
the region and the world to the small coastal community in
Maine. As many as 10,000 spectators line the course to
cheer the runners, and more than 700 volunteers help
ensure a smooth operation.
The race begins in Cape Elizabeth near the Crescent
Beach entrance on Route
77 and ends at the historic Portland Head
lighthouse at Fort Williams Park. Online race
registration begins in mid-March and usually fills by late May
or early June.
More than $50,000 in prize money is awarded to the
top finishers and place winners in the various categories for
men and women. The event also features a children's 1K
race with 500 kids participating. For more
information on the race, visit Beach 2 Beacon
or the bank's website at Peoples
Heritage
Peoples sponsors the race founded by Joan Benoit
Samuelson, the Olympic gold medalist from Maine who
also serves as a spokesperson for the bank during the year
to promote the race and the bank's "Peoples Promise"
program, which benefits Maine youth with scholarships,
sponsorship programs and charitable gifts. Last year's race
beneficiary was Seeds of Peace, and the year
before it was Opportunity Farm.
Riding To The Top, formed in 1993, offers programming for
clients at its own farm in Windham, located on 50 acres off
Land of Nod Road near the Westbrook line, and at the
Pineland Farms Equestrian Center in New Gloucester.
About 80 percent of the riders are children.
Research and clinical evidence has shown that therapeutic
riding contributes to improvements in balance, strength and
coordination, along with self-confidence and self-esteem.
In addition, therapeutic riding assists in the development of
important life skills, including trust, responsibility and
commitment. Therapeutic riding is a comprehensive
activity that addresses physical, cognitive and emotional
issues coupled with the fun of interacting with staff,
volunteers and horses.
For more information, visit the organizationis web site at
Riding to the
Top