Clif Bar Launches Recycling Initiative

CLIF BAR, the leading all-natural and organic energy bar, and TerraCycle are proud to announce the nation’s first program designed to reduce the amount of energy bar wrappers going into our landfills, while educating people about the benefits of reusing waste materials. Together the companies have created the Wrapper Brigade, which will donate 2 cents to charity for every used wrapper collected by individuals and organizations.

The collected wrappers will be fused and woven into a strong material, which will then be used to make backpacks, gym totes and other products. These items are expected to be available at major retailers by early next year.

CLIF BAR is sponsoring the program and TerraCycle is providing product collection and reuse expertise. Both partners recognize that millions of energy bar wrappers are discarded each year. Together they want to help make reuse rather than disposal the norm for used wrappers.

Anyone can sign up for the Wrapper Brigade program by visiting There is absolutely no cost to participate. Within one to two weeks after signing up, you receive four collection bags that hold 200 energy bar wrappers each. You simply mail the collection bags back to TerraCycle and designate the charity you want to support with your wrapper donation. All shipping fees are covered by the program to encourage people to collect as many wrappers as possible.

“We’re very excited to take our sustainability efforts to a new level with the Wrapper Brigade program,” said Carly Lutz, CLIF BAR brand manager. “From using organic ingredients in our bars to selling them in recycled paperboard caddies on store shelves, we are mindful of the importance of trying to reduce our footprint on the planet. Just like our consumers, we’re passionate about the outdoors and want to protect and preserve the places we play.”

The program is part of TerraCycle’s Sponsored Waste movement in which socially and environmentally responsible companies and brands provide funding for TerraCycle to collect and reuse their packaging, including bottles, yogurt containers, drink pouches and now bar wrappers.

About Clif Bar & Company Based in Berkeley, Calif., Clif Bar & Company ( is a leading maker of all-natural and organic energy and nutrition foods and drinks, including the organic certified CLIF(R) BAR energy bar, delivering nutrition for sustained energy, and LUNA(R), The Whole Nutrition Bar for Women(R). Committed to sustainability, Clif Bar works diligently to reduce its footprint on the planet from the field to the final product.

About TerraCycle, Inc. Based in Trenton, N.J., TerraCycle ( was founded by Tom Szaky, a 25-year old entrepreneur and Princeton University dropout. The company debuted its revolutionary worm poop plant food line at Wal*Mart and The Home Depot. TerraCycle Plant FoodTM and TerraCycle’s other products are also the first consumer product to earn the right to carry the ZerofootprintTM seal. The seal signifies that the materials and manufacturing process used to produce its products have virtually no negative environmental repercussions.

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