Saucony Signs Two-time Olympian Anthony ‘Fam’ Famiglietti

SAUCONY SIGNS
ENDORSEMENT DEAL WITH TWO-TIME

U.S. OLYMPIAN ANTHONY ‘FAM‰Ûª FAMIGLIETTI

 

‰ÛÏFam‰Û to make brand debut at 2009 USA
Cross Country Championships presented by Saucony

LEXINGTON,
MA (January 28, 2009)
‰ÛÒ Saucony, Inc., a leading global supplier of performance athletic footwear and
apparel, today announced the signing of two-time U.S. Olympian Anthony
Famiglietti to a multi-year endorsement contract. Famiglietti, the 2008 U.S.
Olympic Trials champion,
competed
for the U.S. in the 3,000 meter steeplechase at both the
2004 Athens Olympic Games and the 2008 Beijing Olympic Games. Famiglietti,
whose versatility extends to the roads as well, is the 2007 USA 8K and 2006 and
2008 USA 5K champion. In 2007, Famiglietti, known to the running world as ‰ÛÏFam,‰Û
ran the
fastest 5,000 meters ever by an American on U.S. soil (13:11.93).

 ‰ÛÏI‰Ûªm
very excited to join the Saucony family and represent a brand that is both inspiring and authentic,‰Û said
Famiglietti, named the number one ranked steeplechaser in the U.S. in 2008 by Track
& Field News. ‰ÛÏBased upon the experience I‰Ûªve had training in their
footwear and apparel, it‰Ûªs obvious that Saucony truly appreciates the technical
needs of the performance runner at every level. The brand‰Ûªs commitment to
inspiring every runner, on every run, on every day is one that I‰Ûªm honored to
share,‰Û added Famiglietti.

 ‰ÛÏWe are all very excited about the
addition of Fam to the Saucony brand and family,‰Û said Richie Woodworth,
president of Saucony. ‰ÛÏOur values and commitment to product innovation and
excellence are shared by Fam, both as an athlete and as a person. Fam, as all
our athletes, is more than a product spokesperson: He inspires us in our
relentless pursuit of creating the best running shoes and apparel on the planet
and will be a valued partner in that effort,‰Û added Woodworth.

 Famiglietti‰Ûªs first competition in a Saucony
uniform will be at the 2009 USA Cross Country Championships, presented by
Saucony, on February 7^th in Gaithersburg, Maryland. He then plans to continue his progression as an athlete
aiming at American records on the track in the 5,000 and 10,000 meters this
spring as well as debuting in the marathon in the near future. 

 Famiglietti, 30, graduated from Patchogue-Medford
High School in Long Island, New York. He attended Appalachian State University and the University of Tennessee, where he graduated
in 2000. At Appalachian State, Famiglietti was 1996 Southern Conference Freshman of the year in Cross
Country and 1997 Southern Conference Cross Country Runner of the
Year runner-up. On the track, he was 1998 Southern Conference Champion in both the steeplechase and the 5,000
meters. In 1998, he transferred to Tennessee, where he placed 11th at the SEC Cross Country Championships and 75th at
the NCAA Cross
Country Championships. In 1999, he was 6th at the NCAA Outdoor
Championships in the steeplechase, and 8th in his heat at the U.S.
Championships. In 2000, his final year of college, Famiglietti was 2nd at the
SEC Championships, 4th at the NCAA Championships, and 7th at the U.S.
Olympic Trials, where he ran an 8:25.37.

 Since 1998, Famiglietti has
followed the coaching advice of George Watts, head cross country and distance
coach at the University of Tennessee at Knoxville. For his altitude training
program, Famiglietti consults with Jack Daniels, Ph.D., a world-renowned
authority on distance running.  

 Famiglietti
currently lives and trains in Knoxville, Tennessee. When not running, he is an
artist with a special interest in abstract expressionism and composing music.

About
Saucony, Inc.:
Saucony,
Inc., a subsidiary of Collective Brands, Inc., is a
leading global supplier of performance athletic footwear and apparel with its
widely recognized brands Saucony and Saucony
Originals. For more information, go to www.saucony.com.

 About Collective
Brands, Inc.: Collective Brands, Inc. (NYSE: PSS) is a
leader in bringing compelling lifestyle, fashion and performance brands for
footwear and related accessories to consumers worldwide. The company operates
three strategic units covering a powerful brand portfolio, as well as multiple
price points and selling channels including retail, wholesale, ecommerce and
licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on
democratizing fashion and design in footwear and accessories through its more
than 4,500-store retail chain, with its brands American Eagle‰ã¢, Airwalkå¨,
Dexterå¨, Championå¨ and designer collections AbaetÌ© for Payless, Lela Rose for
Payless and alice + olivia for Payless, among others;  Stride Rite, focused on
lifestyle and athletic branded footwear and high-quality children‰Ûªs footwear
sold primarily through wholesaling, with its brands including Stride Riteå¨,
Kedså¨, Sperry Top-Siderå¨, Robeezå¨, and Sauconyå¨, among others; and Collective
Licensing International, the brand development, management and global licensing
unit, with such youth lifestyle brands as Airwalkå¨, Vision Street Wearå¨,
Lamarå¨, Simså¨, LTDå¨, geneticå¨, Dukes‰ã¢, Rageå¨, Ultra-Wheelså¨, and Skate
Attackå¨.  Information about, and links for shopping on, each of the Collective
Brand‰Ûªs units can be found at http://www.collectivebrands.com.