adidas & Boston Marathon Enter Into Multi-Year Contract Extension

adidas and Boston Marathon Announce Contract Extension

Boston, Mass.
and the Boston Athletic Association (B.A.A.) are celebrating their
20-year partnership with a contract extension that keeps the brand as
the Official Supplier and Outfitter of the Boston Marathon for years to
come.  Looking forward, adidas and the B.A.A. will be together for the
B.A.A.’s 125th anniversary in 2013, and the historic 125th running of
the Boston Marathon in 2021.   

This year, adidas will again
supply the coveted official Boston Marathon jacket and will outfit more
than 10,000 race volunteers, media members, medical personnel, race
officials and staff.  In addition, the extension expands on the adidas
role to include exclusive rights to manufacture, distribute, promote
and sell B.A.A. branded apparel.

“The Boston Marathon is the
world’s most prestigious road race.  Runners of all levels travel to
Boston each April to run, cheer or simply watch history being made.  As
a running brand it is the place to be,” said Patrik Nilsson, President,
adidas America.  “The Boston Marathon is a key platform for us to
introduce new products and technologies, and we look forward to more
opportunities to build on the traditions surrounding this race with
runners and fans alike.”

When adidas first sponsored the Boston
Marathon in 1989, the race had 6,458 entrants; this year it will have
26,400.  The B.A.A. and adidas will continue to create comprehensive
and proactive community outreach programs to serve and promote sports
in the city of Boston.  Currently, the two entities partner on programs
such as clinics for Boston-area runners throughout the year and the
B.A.A. Kid’s Relay Challenge, conducted over marathon weekend.

partnership between the B.A.A. and adidas has strengthened the Boston
Marathon in ways that not even we could have predicted,” said Guy
Morse, B.A.A. executive director.  “We have been able to inspire,
motivate and create products, events and programs that are consistent
with the Boston Marathon’s prestige and history.  Since we joined
efforts in 1989, adidas has been with the B.A.A. and with runners every
step of the way.”

2009 Boston Marathon Product
running product will be on sale at the adidas booth at the John Hancock
Sports & Fitness Expo inside the John B. Hynes Convention Center
and at local Boston retailers including Marathon Sports, City Sports,
New England Running Company and the Greater Boston Running Company. 
The full line of product can be purchased online at

  • In
    celebration of the 20th anniversary of the original partnership and the
    running of the 113th Boston Marathon, adidas designed a limited edition
    B.A.A. Supernova Sequence 2 running shoe.  The limited-edition shoe
    features a unique colorway with the iconic B.A.A. unicorn logo.  Only
    800 pairs of the shoes were created.  The shoes retail for $100 and are
    available at the Boston Marathon Expo, Marathon Sports, City Sports,
    New England Running Company, the Greater Boston Running Company and
  • All
    runners should have the chance to show off their accomplishment and
    adidas and the B.A.A invite them to do that with the Official Race
    Jacket of the 113th Boston Marathon.  Featuring ForMotion apparel
    technology that optimizes performance and fit, this jacket offers
    greater comfort and freedom of movement.  The ClimaProof lightweight
    shell allows heat and sweat to evaporate while keeping cold air and
    wind away from the body.  The jacket retails for $90 and is available
    for men and women.
  • For
    the first time, Marathon finishers will have the chance to create a
    personalized t-shirt after the race through adidas and partner  Finishers can visit the site to select from various
    colors and styles and also can incorporate the official B.A.A Marathon
    logo as well as their finishing time on select designs.

About the Boston Marathon
Boston Marathon is the world’s oldest annual marathon and ranks as one
of the world’s most prestigious road racing events. The Boston Athletic
Association manages this American classic, which is sponsored by John
Hancock Financial Services.  The Boston Marathon has distinguished
itself as the pinnacle event within the sport of road racing by virtue
of its traditions, longevity and method of gaining entry into the race
(via qualification).

About adidas
is a global designer, developer and marketer of athletic footwear,
apparel and accessories with the mission to be the leading sports brand
in the world. Brand adidas is part of the adidas Group, a corporation
that also includes Reebok, TaylorMade and Rockport. Some of the players
in adidas’ roster of athletes include: Kevin Garnett, Dwight Howard,
Jeremy Wariner, Allyson Felix, Shawn Johnson, Candace Parker, Reggie
Bush, Tim Duncan, Ryan Howard and David Beckham.

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