IAAF inks new broadcasting agreement with NBC/Universal Sports
IAAF has announced a new agreement for broadcasting coverage across the
USA with NBC/Universal Sports that includes the IAAF World Athletics
Series of competitions for the period 2010-2015 and the ÌÉF Golden
League, the IAAF’s premier level of one-day meetings in athletics, for
The significant increase in accessibility of athletics’
premier global event, the IAAF World Championships in Athletics, across
the USA comes from a combination of free-to-air, cable and internet TV
This is a major step forward for the IAAF who,
together with their commercial partners, Dentsu Inc., not only renews
its current NBC partnership but also extends it by agreeing to terms
for broadcast by Universal Sports, NBC’s cable, satellite and broadband
Owned by General Electric, NBC is one of the leading
terrestrial broadcasters in the USA, and this deal enhances their
showcase of the best track and field in the world, as they are already
the USA rights holders for the Olympic Games.
All other IAAF
World Athletics Series events will receive extensive coverage on
Universal Sports and the total coverage will exceed exposure under the
current IAAF agreement for this territory.
IAAF has also agreed
to a further deal with Universal Sports/NBC for the ÌÉF Golden League
2009, the premier level of 1-day meetings which pitches the world’s
best athletes against each other in pursuit of a $1 million Jackpot.
the ÌÉF Golden League will now get terrestrial coverage in the USA: NBC
has indeed agreed to cover the Zurich and Brussels meetings and is also
looking to produce highlight packages of the other meetings.
Universal Sports has agreed to cover all 6 ÌÉF Golden League meetings live or delayed on the same day.
additional agreement shows a strong commitment from NBC/Universal
Sports to become the home of international athletics not only through
IAAF events but also through its Olympic and national coverage of
IAAF President Lamine Diack, welcoming the package
of TV deals for the USA, said: “This is an improved agreement for the
premier events of our sport. I am delighted that now, American fans
will not only be able to enjoy World Championship athletics but also
the ÌÉF Golden League across the three mediums of terrestrial, cable and
internet. We continue to move closer to achieving one of our key
strategic goals which is to have a genuine impact in households across
Remaining 2009 USA Track & Field Outdoor Visa Championship Series Events
May 16: adidas Track Classic in Carson, Calif. – Live on ESPN2 8-10:00 p.m.
May 30: Reebok Grand Prix in New York, N.Y. – Live on NBC 4:30-6:00 p.m.
June 7: Nike Prefontaine Classic in Eugene, Ore. – Live on NBC 2-4:00 p.m.
June 25-28: USA Outdoor Championships in Eugene, Ore., air dates & times:
June 26: Live on ESPN 8-10:00 p.m.
June 27: Live/Tape on ESPN 7:30-9:30 p.m.
June 28: Live on NBC 4-6:00 p.m.
*All Times Eastern
Track & Field (USATF) is the National Governing Body for track and
field, long-distance running and race walking in the United States.
USATF encompasses the world’s oldest organized sports, some of the
most-watched events of Olympic broadcasts, the #1 high school and
junior high school participatory sport and more than 30 million adult
runners in the United States.
For more information on USATF, visit www.usatf.org
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