NBC, WNBC Expand New York City Marathon Coverage

‰ÛÓCourtesy of Running USA Wire

WNBC, NBC Sports and New York Road Runners Announce
Three-Year Exclusive Broadcast Partnership for ING New York City

NBC Sports doubling national network coverage
to two hours; WNBC New York to broadcast more than five hours of race

NEW YORK – (June 15, 2009) – WNBC, NBC Sports and
New York Road Runners have announced a three-year extension of exclusive
broadcast rights and expanded coverage of the ING New York City Marathon
at both the local and national level, starting with the 2009 race on Sunday,
November 1.

New this year, NBC Sports, America’s Olympic network and
leading presenter of the most prestigious sports properties, will increase its
national same-day taped coverage of the marathon from one hour to two hours-from
2:00 to 4:00pm EST. This two-hour same-day coverage is the only national TV
network coverage of any major marathon outside of the Olympics.

“The ING New York City Marathon is one of the iconic sporting
events in our country,” said Jon Miller, executive vice president of NBC
Sports. “We are looking forward to continuing this great partnership with New
York Road Runners and our flagship station WNBC and expanding the network
coverage to two hours.”

WNBC is scheduled to air live coverage of the Marathon from
9:00am to 2:00pm, just one part of the unprecedented live multi-platform
coverage of the five-borough extravaganza that attracts more than 40,000
participants and 2.5 million spectators. Additional coverage will appear on NBC
Local Media New York’s new digital channel New York Nonstop and on NBCnewyork.com.

“We are thrilled to continue serving the New York community
with the finest in sports entertainment,” said Tom O’Brien, president and
general manager of NBC Local Media New York. “The renewal is the logical
extension of the growing coverage that WNBC can now offer via its numerous media
platforms. This year’s coverage allows for the ideal celebration of this
40th-anniversary milestone, which speaks to the pioneering spirit, endurance,
and legacy of New York Road Runners, an outstanding institution.”

WNBC will begin its pre-marathon coverage at 6:00am on the
Sunday edition of the “Today in New York” show and will feature a full
day of special coverage surrounding the broadcast of the world’s most celebrated
road race. New York Nonstop will also include marathon play-by-play and in-depth
analysis of runners and strategies.

“We are so pleased to continue to expand our partnership with
WNBC and NBC Sports and to bring more of the ING New York City Marathon to more
people as part of our 40th-running celebrations,” said Mary Wittenberg,
president and CEO of New York Road Runners and race director of the ING New York
City Marathon.

The ING New York City Marathon coverage is produced by IMG
. IMG is the world’s premier and most diversified sports, entertainment
and media company.

New York Road Runners, founded in 1958, is dedicated to
promoting the sport of distance running, enhancing health and fitness for all,
and responding to community needs. NYRR’s road races and other fitness programs
draw upwards of 300,000 runners annually, and together with its magazine and
website, support and promote professional and recreational running.

Celebrating its 40th running in 2009, the ING New York City
Marathon is one of the world’s great road races, drawing more than 100,000
applicants annually. The race, the premier event of New York Road Runners,
attracts many world-class professional athletes, not only for the more than
$600,000 in prize money, but also for the chance to excel in the media capital
of the world before two million cheering spectators and a worldwide audience of
more than 300 million. As any one of the nearly 788,000 past participants will
attest, crossing the finish line in Central Park is one of the great thrills of
a lifetime. For more information, visit: www.INGnycmarathon.org

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