DMSE Sports to Celebrate 30th Anniversary on March 12

DMSE Sports Set to
Celebrate ‰Û÷30 Years Running‰Ûª March 12


Anniversary Gala to benefit the DMSE Foundation‰Ûªs new Running in Places program
for Boston-area school children


BOSTON (January 12, 2011) – DMSE Sports,
Inc., a New England-based leader in sports event management worldwide, will
mark 30 years running with a gala event on Saturday, March 12 from 6:30 to 11
p.m. at the Quincy Marriott.


Registration for the DMSE 30th
Anniversary Gala, which is open to the public, is online at Proceeds from
the event ‰ÛÒ which will feature a silent auction, guest speakers, local
celebrities, drawings and other activities ‰ÛÒ
will benefit the DMSE Foundation‰Ûªs new Running in Places
program that combines physical fitness with greater Boston‰Ûªs educational and
historic locations for area public school children.


Founded by Dave McGillivray in 1981, DMSE‰Ûªs
first event, the Bay State Triathlon at Spot Pond in Medford, Mass., attracted
100 participants. Last month, McGillivray, long-time director of the BAA Boston
Marathon, consulted on the 60,000-runner Singapore Marathon.


DMSE has produced or consulted on more than
900 events in all, including the 1996 Atlanta Olympic Games, the U.S. Women‰Ûªs
Olympic Marathon Trials, and the TD Bank Beach to Beacon 10K in Maine. DMSE
works on more than 30 road races, marathons and other athletic events each year
throughout the U.S. and around the globe.


Along the way, DMSE has helped raise millions
of dollars for dozens of charitable causes and enabled countless recreational
runners to reach their fitness goals.


‰ÛÏWith all that history and all that has been
accomplished we want to celebrate 30 years running for DMSE and all the people
who have come together to make it what it is today,‰Û McGillivray said. 
‰ÛÏWe are inviting the athletes, volunteers, staff, consultants, media, sponsors,
celebrities, family and friends to come and join us because this event is for
them. We want to take a look back at where we came from, where we‰Ûªve been,
where we are and where we‰Ûªre headed and to give a big thank you to
everybody.  It‰Ûªs been a great 30 years and we‰Ûªre looking forward to 30


Toni Reavis, an Emmy Award-winning pioneer
and leader in the field of running broadcasting, will serve as master of
ceremonies. Runner‰Ûªs World Magazine once described Reavis, who lives in San
Diego and got his start in Boston, as ‰ÛÏthe most insightful ‰ÛÒ and funny ‰ÛÒ
talking head in running.‰Û


The Gala also will feature a wide range of
silent auction items, so far including Celtics playoff tickets, dining at top
Boston restaurants, luxury spa treatments, airline tickets to anywhere in the
U.S., and a football signed by the undefeated 1972 Miami Dolphins. In addition,
a number of local celebrities and notable athletes are expected to attend the
event. Sponsors lined up so far include John Hancock and Ashworth Awards.
Tickets are $75 per person for the dinner and evening, and all proceeds will
benefit the Running in Places Program.


For additional information on attending the
event, becoming a sponsor or to reserve a table for your organization, contact Billy
Sheehan, managing director of the DMSE Foundation, at or by
phone at 978-689-0957 


The Foundation has set up a Facebook
, where a new video of McGillivray talking about the 30-year
anniversary is posted. The video is also posted at


The DMSE Foundation‰Ûªs Running in Places
program focuses on building healthy bodies and healthy minds by combining
physical activity with visits to educational and historic locations. The
motivational program, launched as a pilot program in 2010, is designed to help
public school children learn the importance of physical fitness, self-esteem,
peer respect and education.


Destinations are chosen for their combination
of fitness resources and educational opportunities. For example, last fall the
program coordinated a run along the Charles River Esplanade, and students
enjoyed a visit to Boston‰Ûªs Museum of Science.


The innovative program features supervised
runs/walks of 1 to 2 miles designed to accommodate the full range of student
fitness levels. The focus is on participation instead of competition, making
all students winners. For more info, visit


Running in Places is part of the DMSE Children‰Ûªs Fitness Foundation,
formed by McGillivray in 2003 to support non-profit organizations that use
running to promote physical fitness in children and help solve the epidemic of
childhood obesity.


McGillivray, 56, a Medford, Mass., native has
earned a reputation as one of the world‰Ûªs finest race directors. He has devoted
most of his life to challenging himself while at the same time helping others.
His athletic exploits in the name of charity are legendary, from running 3,452
miles across the country in 80 days to completing the Boston Marathon
blindfolded. Last fall, he  was given the Ron Burton Community Service
award at Gillette Stadium and this weekend (Jan. 15)
McGillivray will be inducted into the U.S.A. Triathlon Hall of Fame in


(Dave McGillivray Sports Enterprises) is a leader in sports event management,
specializing in creating, marketing and producing mass participatory athletic
events throughout the U.S. and abroad. ‰ÛÏTeam DMSE‰Û is comprised of more than 60
experienced event management personnel who plan, coordinate, set up and execute
1981, DMSE has produced or consulted on more than 900 mass-participatory
athletic events, including 23 Boston Marathons; 13 TD Bank Beach to Beacon 10Ks
in Maine; the 2004 and 2008 USA Women‰Ûªs Olympic Marathon Trials, the 1990
Triathlon World Championship, the 1998 Goodwill Games Triathlon, and the 1996
Atlanta Olympic Games.

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