Saucony Signs on as Footwear/Apparel Sponsor of Bolder Boulder

Saucony®
Announces Sponsorship of BolderBOULDER® 10K

 

Brand commits
to long-term partnership as exclusive footwear and apparel
sponsor of ‰Û÷America‰Ûªs All-Time Best 10K‰Ûª

LEXINGTON, MA
(April 6, 2011) ‰ÛÒ
Saucony, Inc, a leading global
supplier of performance athletic footwear and apparel, today
announced its long-term exclusive footwear and apparel
sponsorship of the
BolderBOULDER,
recently named by
Runner’s World magazine as ‰ÛÏAmerica’s All-Time Best
10K.‰Û The
event is the 3rd largest running race in the United States and
the 5th largest in the world. The race attracts more than
50,000 participants and draws professional racing teams from
all over the world. More than 150,000 spectators watch the
festivities at this Memorial Day tradition in Boulder,
Colorado.

‰ÛÏWe couldn‰Ûªt be
more excited to partner with the BolderBOULDER, America‰Ûªs
premier 10K race held in a city that could only be called a
runner‰Ûªs Mecca,‰Û said Mark Bossardet, vice president of sports
marketing for Saucony. ‰ÛÏAt Saucony we strive to inspire
runners every day, but it‰Ûªs events like these that continue to
inspire us. We look forward to further enhancing the ultimate
race experience for both runners and spectators,‰Û he added.

As part of its
‰ÛÏboldest‰Û level sponsorship, Saucony will outfit race
officials and volunteers in the brand‰Ûªs award-winning footwear
and apparel. Saucony
will also provide a line of Dick‰Ûªs Sporting Goods
BolderBOULDER 10K co-branded merchandise available for sale at
the Dick’s Sporting Goods BolderBOULDER SportsExhibit
over Memorial Day weekend.
In addition to supplying footwear and apparel for
the event, Saucony will provide local training clubs and the
BolderBOULDER10K middle school training program with
merchandise.

 

‰ÛÏThe BolderBOULDER
is thrilled to welcome Saucony, a leader in innovation and
performance running, to the race family,‰Û said Cliff Bosley,
race director of the BolderBOULDER. ‰ÛÏSaucony‰Ûªs commitment to
inspiring every runner, on every run, on every day, makes them
an invaluable partner to us as we work tirelessly to create an
unparalleled experience for our participants, spectators and
community.‰Û

 

The BolderBOULDER
10k road race was first held in 1979 in the area around North
Boulder Park. The course has varied over the years, but has
long finished at the University of Colorado‰Ûªs Folsom Field.
>From the first-year field of about 2,700 runners, it has
grown into the sixth-largest road race in the world, with more
than 50,000 finishers in 2010. In order to allow for such a
large and divergent field, the race features a wave start with
the fastest runners leaving first, followed by 91 additional
waves.

 

The 2011 race
introduces a new start line located at 30th and Walnut in
Boulder. The first wave of runners launches at 7:00am. The
Women‰Ûªs and Men‰Ûªs Pro Race Starts are at 11:00am and 11:11am,
respectively. The Dick‰Ûªs Sporting Goods SportsEXHIBIT will be
on Pearl Street Mall in Boulder, May 28th-29th, from
10:00am-6:00pm.