Bring Back the Mile, RunFanShop.com Partner for Mile Collection
one-of-a-kind Mile gear and more to elevate, celebrate storied
distance; holiday special includes $3.59 discount for Mile Maniacs
SANTA BARBARA, Calif. ÛÒ (November 27, 2013) ÛÒ Bring Back the Mile and RunFanShop.com
announce a partnership to sell Mile-centric shirts on-line. Bring Back
the Mile (BBTM), launched in January 2012, is a national campaign to
elevate and celebrate the storied distance, while RunFanShop.com, opened
in July 2013, is a place for fans of running to buy super-cool gear and
learn more about the athletes they admire.
ÛÏBring Back the Mile and RunFanShop.com share a passion for
running, and together, we have a common goal to promote the sport and
the Mile, and one way to do so is with exclusive, one-of-a-kind
Mile-related clothing and other gear for the Mile fan in all of us,Û
BBTM Founder Ryan Lamppa said.
ÛÏThis partnership, no pun intended, is a perfect fit,Û said Ben Rosario, RunFanShop.com owner. ÛÏAnd we look forward to providing quality Mile gear to our running fans to wear proudly. Go Mile!Û
To kick-off the partnership, for any Mile collection order, use the coupon code SUB4 at checkout and receive $3.59 off your shirt; good until December 16, 2013. To see the Mile collection and to place your order today, go to: www.bringbackthemile.com/store.
About Bring Back the Mile
The Mile holds a special place in Track & Field and
beyond because no running distance, or field event for that matter, has
the history, the appeal, the ÛÏmagicÛ of the Mile. The first sub-4 minute
Mile by Great BritainÛªs Roger Bannister in 1954 is regarded as the greatest individual athletic achievement of the 20th century (see Forbes November 18, 2005 article HERE),
and no other event has produced an equivalent of the sub-4 minute Mile
standard in the sport, in the media and in the publicÛªs mind.
Over the past decade-plus, unfortunately, the Mile has lost
some of its stature, and thus, the Bring Back the Mile mission is: To
return the Mile to prominence on the American sports and cultural
landscape by elevating and celebrating the Mile to create a national
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