HOKA ONE ONE Announced as Bring Back the Mile Sponsor
First major sponsor of BBTM campaign to elevate, celebrate iconic distance
SANTA BARBARA, Calif. ÛÒ (February 27, 2014) ÛÒ Bring Back the Mile, the national campaign to elevate and celebrate the iconic distance, has announced HOKA ONE ONE as a BBTM sponsor. HOKA ONE ONE, with its revolutionary shoe design, is expanding beyond the ultra and trail running market.
ÛÏWe heartily welcome HOKA ONE ONE as our first major Bring Back the Mile sponsor,Û said BBTM Founder Ryan Lamppa.
ÛÏWe are excited about this partnership as together we share a common
vision and passion for the Mile and for celebrating the sport and
athletes of all abilities. Go Mile!Û
ONE ONE is a shoe for everyone, whether you are on your first Mile or
going after a sub-4 minute Mile,Û stated President of HOKA ONE ONE Jim Van Dine.
ÛÏWe look forward to working with BBTM and together promoting the
storied distance. I fondly remember my quest to break five minutes in
the Mile as a junior high school athlete and that initial goal set me on
a path to have a successful running and professional career.Û
In addition to the BBTM sponsorship, HOKA ONE ONE is sponsoring a number of athletes, including Nicole Schappert (Mile PR 4:30.65) and Mike Rutt (Mile PR 3:57.18) of the NJ/NY Track Club as well as 2013 USA Masters Road Mile champion and 2008 Olympian Magdalena Lewy Boulet.
About HOKA ONE ONE
Since 2010, HOKA ONE ONE, a Deckers Outdoor Corporation brand, has
been on a quest to bring new and elevated benefits to all runners. HOKA
ONE ONE is a shoe for all runners, from joggers to elite athletes looking
to improve their performance. Please join us on our journey and keep
running as we continue our pace, leading the running revolution. Visit
us at: www.hokaoneone.com
About Bring Back the Mile
The Mile holds a special place in Track & Field and beyond
because no running distance, or field event for that matter, has the
history, the appeal, the ÛÏmagicÛ of the Mile. The first sub-4 minute
Mile by Great BritainÛªs Roger Bannister in 1954 is regarded as the greatest individual athletic achievement of the 20th century (see Forbes November 18, 2005 article HERE),
and no other event has produced an equivalent of the sub-4 minute Mile
standard in the sport, in the media and in the publicÛªs mind.
the past decade-plus, unfortunately, the Mile has lost some of its
luster, and thus, Bring Back the Mile was launched in January 2012 with
the mission: To return the Mile to prominence on the American sports
and cultural landscape by elevating and celebrating the Mile to create a