BAA & CLIFå¨ Bar Enter Long-Term Partnership


CLIF® Bar Becomes the Official Sports Nutrition Food of the B.A.A. and the Boston Marathon

BOSTON ‰ÛÒ The Boston Athletic Association (B.A.A.) proudly announced
today the beginning of a long-term sponsorship agreement with
Emeryville, California-based CLIF® Bar to become the Official Sports
Nutrition Food of all B.A.A. events, including the Boston

Clif Bar & Company, a leading maker of nutritious and organic foods
and drinks, will provide runners in April‰Ûªs Boston Marathon with its
CLIF Bar products before, during, and after the 119th running of the
world‰Ûªs most historic road race. With CLIF Bars served
pre-race at the Athletes‰Ûª Village, CLIF SHOT BLOKS® Energy Chews
sampled at the John Hancock Sports and Fitness Expo, CLIF SHOT® Energy
Gel at Mile 17 to boost runners through the Newton Hills, and CLIF
Builder‰Ûªs® high-protein bars beyond the finish line on
Boylston Street, CLIF Bar is committed to helping all Boston
Marathoners run their best race. The brand will also provide nutrition
to runners at the B.A.A.‰Ûªs other major events, including the B.A.A. 5K
in April, the B.A.A. 10K in June, and the B.A.A. Half
Marathon in October.

‰ÛÏWe could not be more excited to welcome CLIF Bar into our family of
Official Sponsors,‰Û said B.A.A. Executive Director, Tom Grilk. ‰ÛÏWhen we
look for new partnerships, we look for those which provide and enhance
the experience for our runners, and share our
mission for improving health. As we look towards the future, we have
chosen a partner who will grow with us and our sport. CLIF Bar meets all
of that criteria, and then some.‰Û

In addition to its activation on Marathon Monday, CLIF Bar will be
present along the course in the weeks leading up to the Boston Marathon
to inspire, encourage, and provide energy for those training for the
119th edition of the Boston Marathon. CLIF Bar will
also engage with runners at three pre-race Boston Marathon training
clinics, and at the John Hancock Sports and Fitness Expo on Marathon
Weekend. The brand has also committed to supply CLIF Bars to race-day
volunteers who will be working in the finish area
of the Boston Marathon.

‰ÛÏCLIF Bar is honored to partner with the B.A.A. and support the running
community at one of the most respected and celebrated road races in the
world,‰Û said Kevin Cleary, chief executive officer at Clif Bar &
Company. ‰ÛÏProviding runners with sports nutrition
for athletic performance during training and on race-day is a privilege
for our brand. Many of us at Clif Bar have run the Boston Marathon and
we hope our food will help race participants achieve their fitness and
nutrition goals, while embracing and inspiring
adventure along the way.‰Û

Clif Bar will also engage with B.A.A. runners in digital and social
media activations throughout the course of the year. Working with the
B.A.A. and the eight cities and towns along the Boston Marathon‰Ûªs
historic course, CLIF Bar will continue to increase its
race presence in future years.

Established in 1887, the Boston Athletic Association is a non-profit
organization with a mission of promoting a healthy lifestyle through
sports, especially running. The B.A.A.‰Ûªs Boston Marathon is the world’s
oldest annual marathon, and the organization manages
other local events and supports comprehensive charity, youth, and
year-round running programs. Since 1986, the principal sponsor of the
Boston Marathon has been John Hancock Financial. The Boston Marathon is
part of the World Marathon Majors, along with the
international marathons in Tokyo, London, Berlin, Chicago, and New York
City. More than 60,000 runners will participate in B.A.A. events in
2015. The 119th Boston Marathon will be held on Monday, April 20, 2015.
For more information on the B.A.A., please visit

About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious and organic
foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole
Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®.
Focused on sports nutrition and snacks for adventure, the
family and employee-owned company is committed to sustaining its
people, brands, business, community and planet. For more information on
Clif Bar & Company, please visit, check out our Facebook page at and follow us on Twitter at:

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