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BOSTON ATHLETIC ASSOCIATION AND LAVAZZA AGREE TO OFFICIAL COFFEE PARTNERSHIP FOR BOSTON MARATHON
The Italian Coffee Company Becomes the Official Coffee of the Boston Marathon
BOSTON, MA ÛÒ The Boston Athletic Association
(B.A.A.) announced today the beginning of a partnership with Italian
coffee roaster Lavazza to become the Official Coffee of the Boston
Marathon.
Lavazza will provide runners in AprilÛªs Boston
Marathon with its product in HopkintonÛªs AthletesÛª Village before the
119th running of the worldÛªs most historic road race. Coffee will also
be offered at the Pre-Race Pasta Dinner and B.A.A.
events throughout Boston Marathon weekend.
ÛÏCoffee is an important part of the race-day
routine for thousands of runners, and certainly for Marathoners,Û said
B.A.A. Executive Director, Tom Grilk. ÛÏTo have a partnership with a
world-famous brand is immensely gratifying, and LavazzaÛªs
engagement with our runners will have a positive impact on our runnersÛª
experience in Boston.Û
ÛÏThis year we are honored to be part of one of
the most historic marathons in the U.S.,Û says Ennio Ranaboldo, CEO of
Lavazza North America. ÛÏHaving experienced great success with previous
sports related partnerships, we look forward to
providing our authentic coffee to the thousands of runners and
spectators in attendance, while also showing our support for a great
city like Boston.Û
Lavazza will also engage B.A.A. runners in digital and social media activations throughout the course of the year.
To celebrate the new partnership, Lavazza is
offering Boston runners 20% off their entire ShopLavazza.com purchase
through 5/31/15 by using promo code LAVAZZARUN.
ABOUT THE BOSTON ATHLETIC ASSOCIATION (B.A.A.)
Established in 1887, the Boston Athletic
Association is a non-profit organization with a mission of promoting a
healthy lifestyle through sports, especially running. The B.A.A.Ûªs
Boston Marathon is the world’s oldest annual marathon, and
the organization manages other local events and supports comprehensive
charity, youth, and year-round running programs. Since 1986, the
principal sponsor of the Boston Marathon has been John Hancock
Financial. The Boston Marathon is part of the Abbott World
Marathon Majors, along with the international marathons in Tokyo,
London, Berlin, Chicago, and New York City. More than 60,000 runners
will participate in B.A.A. events in 2015. The 119th Boston Marathon
will be held on Monday, April 20, 2015. For more information
on the B.A.A., please visit www.baa.org.
MEDIA: For further information, please contact T.K. Skenderian at
tk@baa.org
ABOUT LAVAZZA
Established in Turin in 1895, Lavazza has been
owned by the family of the same name for four generations. The worldÛªs
seventh ranking coffee roaster, today Lavazza is the retail market
leader in Italy with a market value share of over 47%
(source: Nielsen) and sales of EUR 1,340 million (as of December 31,
2013). The company has five production sites, four in Italy and one
abroad, and operates through associated companies and distributors in
more than 90 countries. Lavazza invented the concept
of blending – or in other words the art of combining different types of
coffee from different geographical areas – in its early years and this
continues to be a distinctive feature of most of its products. The
company also has 25 yearsÛª experience in the production
and sale of portioned coffee systems and products and was the first
Italian business to offer capsule espresso systems. LavazzaÛªs North
American headquarters are in New York City and they compete in the roast
& ground, single-serve, and away from home segments
in the USA and Canada. Lavazza is the official coffee at the Italy
Pavilion, Expo 2015. For more information on Lavazza, log on to
lavazza.com, ÛÏlikeÛ the official Facebook page, facebook.com/lavazza, or
follow @lavazzausa on Twitter.
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