New Balance’s Interactive #seemyrun Instagram Experience

As proud members of the international running
community, we have been inspired by the amazing photos and videos that
runners around the world have submitted through our #seemyrun campaign
over the last two years, so in celebration of National
Running Day in the U.S., we are taking things one step further. We have
reimagined the Instagram platform to create an interactive experience
that allows users to explore epic running locations captured on camera
by everyone from Team New Balance athletes
to every day runners from around the world.  

Ever wonder what it‰Ûªs like to go for a run in
Antarctica? How about the deserts of Tunisia? We now invite you to see
for yourself through our new #seemyrun Instagram experience.

Users begin their journey on the @see_my_run
Instagram account but where they go from there is completely up to
them. Through the experience, users can discover and browse
user-generated running photos and videos from all seven continents
and more than 20 countries. Once inspired, runners everywhere are
encouraged to lace up and join the experience by tagging their own
running shots with #seemyrun for a chance to be added to the experience.
This new #seemyrun Instagram experience will go live
today at 10AM but we wanted to give you access to if before that
happens, please follow this link on your smartphone
http://instagram.com/see_my_run and then click ‰ÛÏView more in Instagram‰Û at the bottom to explore running around the world before it launches!

We are proud to continue celebrating the
universal spirit of the international running community through this new
#seemyrun Instagram experience and can‰Ûªt wait to see where runners take
us next. Please let me know if you would like to speak
with the head of New Balance Digital or if you any other questions.