NEW BALANCE SIGNS BRONZE WORLD MEDALIST SPRINTER TRAYVON BROMELL

BOSTON, OCTOBER 14, 2015 ‰ÛÓ
Global
athletic leader New Balance announced today the signing of 100-meter
IAAF World Championship bronze medalist, Trayvon Bromell, to a
multi-year endorsement contract. Bromell, a junior at Baylor
University, is the world junior 100m record holder and the youngest
U.S. athlete ever to medal in the 100m at the World Championships.

Bromell has proven
that he is one of the top sprinters in the world at the age of twenty. The first high school athlete to break ten seconds in the 100
meters, Bromell ran 9.84 seconds at the US Championships in Eugene,
becoming the first US teenager to qualify for the world championships
in the 100m and followed that up by running 9.92 to claim the 100m
bronze medal at the IAAF World Outdoor Championships in Beijing this
past summer.

“I’m thrilled to
join the New Balance family, a brand that I share many of the same
values and principles,” said Bromell. “I am especially excited to join
a brand that   supports me both on and off the track and shares my
vision of giving back to young   athletes from my home state of
Florida.”

“Trayvon’s
accomplishments as a young athlete make him a great addition to Team
New Balance”, says Tom Carleo, Vice President of Running at New
Balance.  “We build innovative product for the fastest athletes in the
world and we look forward to      working with Trayvon as he drives the
future of U.S. and global sprinting.  In addition to his performance on
the track, New Balance and Trayvon share a commitment to giving back
which make him a natural fit for our brand.”

Bromell
currently resides in Waco, TX and will continue to live there and train
under Coach Mike Ford as he looks to make his debut as a professional
sprinter and achieve his goal of competing for Team USA at the 2016
Olympic Games.

About New Balance

New
Balance, headquartered in Boston, MA has the following mission:
Demonstrating responsible leadership, we build global brands that
athletes are proud to wear, associates are proud to create and
communities are proud to host. New Balance is the only major company to
make or assemble more than 4 million pairs of athletic footwear per
year in the USA, which represents a limited portion of our US sales.
Where the domestic value is at least 70%, we label our shoes Made in
the USA. New Balance owns five factories in New England and one in
Flimby, U.K. New Balance employs more than 5,000 associates around the
globe, and in 2014 reported worldwide sales of $3.3 billion. To learn
more about New Balance, please visit www.newbalance.com