B.A.A. Boston Marathon Banners Unveiled

Walsh Joins Boston Marathon Legend Bill Rodgers and Olympic Marathoners
Desiree Linden and Eric Gillis to Reveal 2017 Boston Marathon Street

Boston Marathon Sponsorship Event Highlights John Hancock’s “Make it Your Moment” Theme and “#BeBoston” Hashtag

Boston Marathon banner

BOSTON, MA, March 21, 2017‰ÛÓ In a brief
program on Boylston Street this Tuesday morning, Mayor Martin J. Walsh joined
elite marathoners Bill Rodgers, Desiree Linden and Eric Gillis to help
race sponsor John Hancock reveal its 2017 street banners, and celebrate
both the history of the race and the thousands of unique personal
moments created through involvement in it. Following
the ceremony, roughly 500 banners will be installed around Boston in
celebration of the race which will be run this year on April 17.

To see the designs: http://www.johnhancock.com/resources/zip/2017-street-banners.zip

In a departure from the photographic style of
recent Boston Marathon banners, this year’s are illustrated, giving a
nod to legacy banners from years ago. The outline sketch on each of the
eight banner designs represents the history that has defined the race,
while vibrant, full color indicates the “now” moment. Thematically they
are about the Boston Marathon journey ‰ÛÓ from what inspires someone to
choose Boston, to how one prepares to get there, and what is experienced
when the day comes.

John Hancock’s 2017 Boston Marathon theme, “Make
it Your Moment,” speaks to the thousands of unique experiences that have
shaped the course of the race throughout history, and continue to do
so. The hashtag, #BeBoston, celebrates all that the iconic race and the
City represent. So many moments make up a marathon‰ÛÓ a runner’s grueling
training schedule, a fundraiser’s climbing donation total, a spectator’s
race day traditions. All are uniquely personal, but when viewed
together, they embody what it means to #BeBoston.

“The Boston Marathon has come to represent the
strength, resilience and goodwill of the people of Boston,” said Mayor
Walsh. “It embodies not only every moment that has made up the history
of the race, but also the special spirit of our City. I thank John
Hancock for their partnership in ensuring that the Boston Marathon
continues to be one of the world’s best.”

“We are pleased to be partnering with the Boston Athletic Association for the 32nd year to hold the 121st
Boston Marathon,” said James Gallagher, executive vice president and
general counsel, John Hancock. “Whatever the achievement ‰ÛÓ running and
raising funds for non-profits, handing out thousands of finisher medals,
supporting long training runs ‰ÛÓ the collective experiences of everyone
connected to the Boston Marathon embody what it means to be Boston, and
makes it a celebration for all.”

Four-time Boston
Marathon champion “Boston Bill” Rodgers has raced competitively in the
top echelon of his sport for more than a quarter century. He won Boston
in 1975 and then was a three-peat winner from 1978-80, and also won the
New York City Marathon four times.

Two-time U.S.
Olympic marathoner Desiree Linden missed winning Boston in 2011 by two
seconds. She’s returning this year to finish the job. Eric Gillis is a
three-time Olympian from Canada and is looking forward to his first
Boston Marathon this year.

About John Hancock Financial and Manulife

Hancock Financial is a division of Manulife, a leading Canada-based
financial services group with principal operations in Asia, Canada and
the United States. Operating as Manulife in Canada and Asia, and
primarily as John Hancock in the United States, our group of companies
offers clients a diverse range of financial protection products and
wealth management services through its extensive network of employees,
agents and distribution partners. Assets under management and
administration by Manulife and its subsidiaries were $977 billion (US
$728 billion) as at December 31, 2016. Manulife Financial Corporation
trades as ‘MFC’ on the TSX, NYSE and PSE, and under ‘945’ on the SEHK.
Manulife can be found on the Internet at manulife.com.

John Hancock unit, through its insurance companies, comprises one of
the largest life insurers in the United States. John Hancock offers and
administers a broad range of financial products, including
life insurance, annuities, investments,  401(k) plans, long-term care insurance, college savings, and other forms of business insurance. Additional information about John Hancock may be found at johnhancock.com.

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