Boston 10K for Women Welcomes REI Co-op as Presenting Sponsor
Forty-fifth running of the all-women’s race returns in October
Boston, MA – Conventures, Inc. today proudly announced a new presenting sponsorship of the Boston 10K for Women with Recreational Equipment, Inc., the nation’s leading outdoor retailer and largest consumer co-op, known globally as REI.
The 2019 lead pack fronted by Olympians Molly Huddle (No. 1, the winnah!) and Molly Seidel (4th). Photo by MickFoto/NERunner
As the presenting sponsor of the longest-running all-women’s sporting event in New England,the race will now be named the Boston 10K for Women, presented by REI. Supported by more than four decades of the event’s tradition, the new race partnership is fueled by equity, inclusion, and a commitment to women’s health. Both REI and the event organizers believe that the act of running together can make our planet a healthier and more equitable place.
“We could not be more excited to deepen our commitment to runners and to the women of Boston and throughout New England, said Monika Bach, Regional Manager for Local Brand Engagement and Impact. “We believe in the transformative power of shared experiences and supporting opportunities that foster a more inclusive outdoors. Few events are more empowering and memorable than road races. We can’t wait to get started.”
A resource for running gear and expertise, REI will feature activations before and during the race. The co-op will also provide all 2021 participants with a limited-edition long sleeve tee shirt.
“We are overjoyed to welcome REI to our event, and love that their values as a company so closely overlap with ours,’ said Dusty Rhodes, founder of the race. “Since 1977, the Boston 10K for Women has brought out the best in women of all athletic abilities every October. From Olympians taking the tangents to the first-timers hitting new distance milestones, our runners have been inclusive, supportive, and inspiring at every step, and we’re excited for REI’s contributions.”
Held every year on the second Monday in October, race organizers yielded their traditional race date to accommodate the 125th Boston Marathon, scheduled for Monday, October 11, 2021. The race date for 2021 Boston 10K for Women will be announced in the near future, and the event will accommodate as much of an in-person component as it prudently and safely can.
Considered one of the most historic races in the country, the Boston 10K for Women is the second longest-running all-women’s race in the US. Since its inception in 1977, the race ha attracted a world-class field of elite runners, while mothers, daughters, sisters, and friends have run to celebrate women’s strength, speed, and solidarity.
The event features hours of pre-race and post-race athletic and wellness programming to complement the flat and fast 6.2-mile course, where runners cheer each other on along stretches of the Charles River. The course features sweeping views of the Boston skyline, a few twists and turns, and comes to a dramatic finish at Boston Common.
In 2020, the event converted to a six-day virtual event, where runners from 40 states and 10 countries took part in the 10K at a time and location of their choosing.
About Boston 10K for Women: Established in 1977 as the Bonne Bell Mini Marathon, the Boston 10K for Women is the longest-running all-women’s sporting event in New England. With thousands of runners and spectators each year, it’s New England’s largest all-women’s road race, and has been organized every year by Conventures, Inc. The race features a flat out-and-back course through Boston’s Back Bay neighborhood and scenic stretches of Memorial Drive in Cambridge. More than 183,000 women have raced in the event since its inception. For more information on the race please visit www.boston10kforwomen.com.
About the REI Co-op: REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 19 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 168 locations in 39 states and the District of Columbia. If you can’t visit a store, you can shop at REI.com, REI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.