B.A.A. and adidas Extend Official Sponsorship Through 2030
adidas has served as an official sponsor of the Boston Marathon since 1989
BOSTON – The Boston Athletic Association (B.A.A.) announced today that the organization has extended its longstanding official sponsorship with adidas through 2030. The Patriots’ Day announcement marks more than 40 years of partnership between the athletic organizations.
“adidas has been an official sponsor of the Boston Marathon for more than three decades, and we are delighted to extend our partnership, furthering our dedication to community initiatives as well as athletic performance,” said Tom Grilk, President and C.E.O of the B.A.A. “adidas has supported all aspects of our organization, from mass participatory events to the B.A.A.’s running club and High Performance team. Our collective missions align in the promotion of health and fitness, and this extension solidifies our combined commitment to the sport and running in the community.”
adidas has been a sponsor of the Boston Marathon since 1989, increased its support to include the B.A.A. Running Club in 1991, and since 1994 has sponsored all B.A.A. running events, clinics and youth programming, and initiatives including the B.A.A. 5K, the B.A.A. 10K, and the B.A.A. Half Marathon. Together, the B.A.A. and adidas have developed year-round programming designed to promote health and fitness among Boston-area youth, which has yielded participation from more than 35,000 students.
“Adi Dassler founded adidas inspired from the passion for running and for supporting and enhancing athletic performance. Our partnership with the B.A.A. allows us to bring to life our belief, that through sport we have the power to change lives,” said Alberto Uncini Manganelli, General Manager of adidas Running, Global.
In addition to being the official athletic footwear, apparel, and accessory sponsor of the Boston Marathon, adidas will continue to support all of the B.A.A.’s road races, the organization’s running club and High Performance Team, and many youth events. The B.A.A. and adidas are committed to developing new community initiatives, programs, and events that provide opportunities for athletes and runners of all abilities.
“The B.A.A. and Boston Marathon are synonymous with athletic excellence for the athletes, and a role model for touching people in their journey of physical and mental betterment, and driving a positive impact to communities. In this journey we are extremely proud to support the B.A.A. and athletes from across the globe with their pursuit of athletic achievement and we look forward to advancing our commitment to and celebration of the running community,” said Uncini Manganelli.
The B.A.A. and adidas announced the sponsorship extension on Patriots’ Day, the traditional date of the Boston Marathon and America’s most historic running day. In honor of Patriots’ Day, the B.A.A. and adidas have unveiled the 2021 adidas Boston Marathon Celebration Jacket, which is a badge of honor for runners worldwide. The smooth woven construction includes a breathable mesh lining and reflective details shine bright through low-light conditions. The product is made with Primeblue, a high-performance recycled material made in part with Parley Ocean Plastic. For the 125th anniversary, the jacket’s design focuses on the traditional Boston Marathon colors of blue and yellow. Special elements, including a special edition 125th Boston Marathon logo, are highlighted in a gold metallic embroidery to celebrate the anniversary year. The 125th Boston Marathon Celebration Jackets will be available for purchase beginning on Friday, May 7.
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employees more than 62,000 people across the globe and generated sales of €19.8 billion in 2020.
Registration for the 125th Boston Marathon opens Tuesday, April 20 at 10:00AM ET, through the B.A.A.’s online platform Athletes’ Village. Registration for qualified athletes will remain open through 5:00PM ET on April 23. The selection process will remain consistent with prior years: applications and qualifying times submitted between April 20 and April 23 will be verified and ranked by the B.A.A. based on the amount of time an athlete has run under their respective qualifying standard. Applicants will be notified of acceptance or non-acceptance once the B.A.A. has verified all applications in early May.
In addition to the in-person road race, the B.A.A. is also holding a historic virtual Boston Marathon in celebration of the 125th running of the Boston Marathon. Registration for the virtual race opened on March 30 and has already seen athletes from 105 countries and all 50 states register. The virtual marathon will take place over race weekend October 8–10.
ABOUT THE BOSTON ATHLETIC ASSOCIATION (B.A.A.)
Established in 1887, the Boston Athletic Association is a non-profit organization with a mission of promoting a healthy lifestyle through sports, especially running. The B.A.A. manages the Boston Marathon, and supports comprehensive charity, youth, and year-round programming. The Boston Marathon is part of the Abbott World Marathon Majors, along with international marathons in Tokyo, London, Berlin, Chicago, and New York City. Since 1986, the principal sponsor of the Boston Marathon has been John Hancock. The 125th Boston Marathon is scheduled to take place on Monday, October 11, 2021. For more information on the B.A.A., please visit www.baa.org.
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